AVP, Business Development - Hospice

Area Vice President Of Business Development- Tennessee Region

Adoration Health

Tennessee Region Branches: Madison, Kingston Springs, Murfreesboro, Manchester, Harriman, Chattanooga, Cleveland, and Sweet Water

Schedule Information: FT M-F 8AM -5PM

The Area Vice President (AVP) of Business Development is responsible for identifying and pursuing new business opportunities to drive growth and revenue for assigned area or territory. The AVP is responsible for leading a team of Community Liaisons and works closely with the RVP of Business Development to develop and execute business development strategies, including market analysis, competitor research, and partnership development. The AVP of Business Development also supports the negotiation and closing of new business deals, manages client relationships, and ensures customer satisfaction. They play a crucial role in supporting the company's market presence and achieving its financial goals. Strong analytical, communication, and negotiation skills are essential for success in this role.

Responsibilities

Implements the sales and marketing strategies to grow and expand the Hospice business in assigned Area

Directs the implementation of sales strategy through discussions with the area business development team

Monitors and maintains data on market area including competitors and marketing strategies and works with the RVP of Business Development to develop a comprehensive marketing plan designed to meet budgetary volume projections

Manages and directs the area business development team in planning in-services, presentations, and in addressing issues with referral sources

Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurance companies, and managed care organizations

Supports and promotes company philosophy to referral sources in the community

Develops and maintaining comprehensive working knowledge of organization's markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and applies this knowledge to effective sales planning and positive public relations.

Monitors current industry and marketplace changes and opportunities for competitive advantage

Participates and contributes to the annual budgeting process for the Hospice Division for the respective area of responsibility.

Holds leaders (business development) and teams accountable for the achievement of monthly, quarterly, and annual budgets and business / clinical quality goals

Provides leadership, mentoring, coaching and development to direct reports

Responsible for reporting on plans and achievement of business, admission and clinical / quality goals to division leadership.

Responsible for recruiting, interviewing, hiring, and training of direct reports

Monitors turnover in the area of responsibility. Ensures proper hiring, training, and development of newly hired staff. Works closely with support departments to achieve

Routine collaboration with payer contracting to negotiate the strongest contracts

Monitor metrics proactively to effect change in a positive direction before month end

Collaborate with business partners and use appropriate resources to accurately forecast monthly admissions/growth

Assigned territory and area of operation can change based on business need

Qualifications

Bachelor's degree in Marketing, Business Administration or related field

Ten years experience in hospice and/or home health business development

Five years experience leading business development professionals

Proven success in the development and execution of strategic marketing plans

Excellent presentation and public speaking and sales skills

Experience in strategic planning and collaboration with executive, sales, product development and key operational groups

A deep and broad professional network that aligns to our target client base preferred

Demonstrated track record in building new book of business, client relationship management, and evidence of closing and growing accounts preferred

Strong analytical, communication, and negotiation skills

Ability to work with remote teams with units in multiple locations

Relationship building skills

About Our Line Of Business

Adoration Health, an affiliate of BrightSpring Health Services, provides quality and compassionate services in the comfort of home, providing support for patients, families, and caregivers in their time of need. Adoration was formed to fill the need for a loving, community-focused, caring organization. We empower patients to live with dignity, find a sense of fulfillment, and celebrate with their families a life well-lived. Our employees and caregivers are proud to be a part of the Adoration team and the mission of our company.