Director, Marketing Enablement & Digital Intelligence

Director, Marketing Enablement & Digital Intelligence

The Director, Marketing Enablement & Digital Intelligence helps advance Masco's digital marketing and customer engagement transformation. They assist business units in understanding, adopting, and scaling modern digital marketing capabilities. This leader acts as the enterprise enablement and intelligence layer, translating fast-paced digital marketing, consumer behavior, analytics, eCommerce, marketing technology, and applied AI trends into clear mentorship, shared standards, and practical learning. These efforts accelerate marketing effectiveness, customer engagement, and digital transformation outcomes across the organization. This is an acceleration role that will operate at the enterprise, team, and individual level. Success is measured by growing digital marketing proficiency, faster adoption of modern marketing practices, and more informed decision-making across business units.

Key Responsibilities

• Translate digital marketing transformation priorities and external market signals into clear, BU-relevant mentorship that informs planning and execution.
• Build and curate role-based learning and enablement that increases proficiency in priority digital marketing capabilities.
• Establish and run cross-business unit forums and communities to accelerate learning, share marketing best practices, and reduce reinvention.
• Develop reusable "what good looks like" standards, playbooks, and examples that support consistent, scalable digital marketing transformation.
• Build executive-ready intelligence outputs (briefs, summaries, decision guides) that clarify implications, tradeoffs, consumer trends, and maturity paths.
• Partner with business units to identify capability gaps and align enablement to enterprise digital marketing and transformation goals.
• Track adoption and usefulness of enablement and intelligence outputs and continuously refine based on feedback.
• Promote responsible and pragmatic adoption of digital marketing, data, and AI-enabled capabilities in partnership with Legal, Privacy, HR, and IT.

What Success Looks Like

• Higher enterprise digital marketing proficiency in priority transformation areas.
• Faster adoption of modern digital marketing and customer engagement practices across business units.
• Clearer alignment on digital marketing priorities and "what good looks like."
• Strong reuse of standards, playbooks, and shared approaches.
• Stakeholders report improved confidence in digital marketing and customer experience decision-making.

Qualifications

Required

• 8-12+ years of experience in digital marketing, digital transformation, marketing strategy, enablement, insights, or cross-functional leadership.
• Proven track record of translating complex digital marketing and consumer trends into clear, actionable mentorship.
• Experience building enablement programs, standards, or communities that drive adoption.
• Strong executive communication and influence skills in a matrixed environment.

Preferred

• Experience in a multi-brand or multi-business unit enterprise.
• Familiarity with modern digital marketing, customer experience, eCommerce, analytics, marketing technology (MarTech), and applied AI trends.
• Experience supporting enterprise-scale marketing transformation or change initiatives.

Core Capabilities

• Digital marketing and transformation sense-making
• Marketing enablement and learning development
• Cross-BU collaboration and influence
• Executive storytelling
• Customer-centric, outcome-driven mindset

Company: Masco

Full time

Hiring Range: $121,300.00 - $190,630.00 USD

Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.

Masco Corporation is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Masco Corporation is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.