Digital Content & Merchandising Manager

Job Title

Marketplace Content Strategy Manager

Company Culture

Cool, kind, and capable employees are core to Dr. Bronner's company culture! Our people are our greatest strengthstrong and healthy relationships drive our success. Our workforce is impassioned, collaborative, engaged, and shares a commitment to diversity, inclusivity, and equity. Respect for differences in perspective and experience enriches our community with a sense of belonging. We seek to model a better, more just and caring world in how we show up for work, and how we show up for each other!

Benefits

As All-One, our employees are family. We support our employees to live their best life and to be happy and prosperous, with these benefits:

• Full company-paid medical (PPO), dental, and vision for employees and dependents
• Annual discretionary bonus
• 13 paid holidays
• Profit-sharing plan for retirement
• Childcare assistance program
• Access to certain health services that may be limited in your state
• Dr. Bronner's product discounts
• Education Investment Initiative
• Bring Your Dog to Work program
• Free daily vegan lunches
• Green Team and Toastmaster
• Vanpool Program
• Employee Giving Program

*Please note that benefits are offered to eligible employees and are subject to specific terms and conditions.

Starting Wage

$100,000 to $115,000 per year depending on experience.

Location

Remote with ability to travel to Headquarters in Vista, CA. as needed.

Responsibilities

Marketplace Content Strategy

• Develop and implement an online marketplace content strategy that aligns with brand positioning and drives traffic, sales, and brand equity.
• Own the strategy, optimization, and performance of product detail pages (PDPs), A+ content, Brand Stores, and Brand Story for maximum conversion and discoverability.
• Collaborate with Paid Media teams to align marketplace content with advertising campaigns (sponsored ads, DSP, seasonal promotions) and ensure strong intent alignment from ad to PDP/brand store.

Digital Catalog Management

• Oversee product setup, catalog management, and PDP optimization across marketplaces with attention to user flows, variation selection, and mobile-first shopping behavior.
• Manage product attributes, variations, and taxonomy to ensure complete, accurate, and optimized listings.
• Work with creative teams defining UX- and CRO-informed creative briefs for content across PDPs, A+ content and brand stores (this role is responsible for creative briefs; creative execution is handled by design team).

Content Performance Optimization

• Own marketplace CRO performance for PDPs and brand stores, using UX best practices, testing, and analytics to drive measurable conversion improvements.
• Use marketplace analytic tools to track and optimize content and merchandising performance.
• Conduct A/B testing of PDPs, images, and copy to improve conversion and CTR.
• Monitor competitor activity and emerging marketplace trends to inform ongoing content and merchandising improvements.
• Maintain content compliance with each retailer's requirements and brand guidelines.
• Stay updated on marketplace algorithm changes and content best practices stay competitive.
• Other duties as assigned within job scope.

Qualifications

• Bachelor's Degree from an accredited college or university in Business, Communications, Marketing or similar field.
• 7+ years of experience in digital merchandising and marketplace content management (e.g., Amazon, Walmart, or similar platforms).
• Demonstrated track record of driving measurable performance improvements in conversion rate (CVR), revenue, and organic rank within ecommerce channels.
• Proven ability to coordinate multi-disciplinary teams to deliver large-scale content launches (e.g., 50100+ PDP updates) on time and aligned to performance goals.
• Experience working closely with designers, agencies, or creative teams to develop high-performing assets without requiring hands-on design execution.
• Knowledge of Microsoft Office Programs (Word, PowerPoint, Excel, Teams, and Outlook.)

Any combination of education and work experience that would be equivalent to the stated minimum requirements would qualify for consideration of this position.

We understand that not all candidates will meet every qualification and encourage all interested candidates to apply.

Dr. Bronner's is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, sex (including pregnancy, childbirth, reproductive health decisions, breastfeeding, or related conditions), veteran status, or other basis protected by law.