Associate Marketing Activation Operations Analyst

Associate Marketing Activation Operations Analyst

Creativity is our superpower. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heardwhen everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The commercial operations role supports the execution of commercial marketing processes by delivering data-driven insights, reporting, and operational coordination across regions. This role plays a critical part in enabling visibility into brand performance, supporting planning cycles, and maintaining consistency in reporting and governance. Working closely with cross-functional and regional partners, the analyst helps ensure disciplined execution of the commercial marketing operating rhythm and contributes to informed decision-making at the global level.

Performance reporting & analytics: Support consolidation of regional performance data (revenue, margin, A&P, forecasts) into standardized reports. Analyze trends to identify risks and opportunities and highlight key insights for leadership. Assist in preparing materials for business reviews (monthly, quarterly) and planning cycles. Ensure accuracy and consistency of KPIs and reporting definitions across regions.

Commercial planning support: Coordinate inputs from regions to support annual operating plan (AOP) and longrange planning processes. Maintain planning templates, trackers, and documentation to ensure alignment and transparency. Track A&P spend against guidelines and flag variances.

Operating rhythm & process coordination: Support execution of the commercial marketing calendar (e.g., monthly reviews, QBRs). Prepare agendas, capture action items, and track follow-ups to ensure accountability. Identify opportunities to improve efficiency in reporting and planning processes.

Cross-functional collaboration: Partner with regional commercial teams, finance, sales, and insights to gather inputs and validate data. Act as a coordination point to ensure timely and accurate information flow. Support alignment of materials with global standards and frameworks.

What we're looking for: 1+ years of experience in marketing analytics, business analysis, finance, or a related field. Experience working with data sets, reporting tools, or dashboards (e.g., Excel, Power BI, Tableau). Exposure to cross-functional or matrixed environments preferred. Strong analytical capability with attention to detail and data accuracy. Ability to interpret financial and performance data and translate into insights. Proficiency in Excel and data visualization tools. Ability to synthesize information into clear, concise summaries. Strong written and verbal communication skills. Comfortable preparing materials for leadership audiences with guidance. Effective collaborator across teams and geographies. Organized with strong time management and follow-through. Demonstrates accountability and willingness to learn in a fast-paced environment. Structured thinker with a process-oriented approach. Proactive in identifying issues and suggesting improvements. Adaptable and able to manage multiple priorities. Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! How we work: We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors: We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking. We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who we are: Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.