About ETS:
ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.
Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly million tests annually. Join us in our journey of measuring progress to power human progress worldwide.
The Public Relations Associate is responsible for independently executing and contributing to public relations strategies and campaigns that advance brand, reputation, and business objectives. This role serves as a key strategic and tactical contributor within the Public Relations team, supporting high?priority initiatives such as media relations, executive communications, thought leadership, content development and integrated campaigns.
The position requires strong judgment, advanced content development and media relations skills, and the ability to manage complex projects with minimal supervision. The Public Relations Associate partners closely with internal stakeholders, external agencies, and senior leaders to deliver high?quality PR outcomes and plays an important role in shaping messaging and campaign execution.
Responsibilities
- Build and execute public relations campaigns and initiatives aligned with business and mission objectives
- Develop, refine, and deliver key messages to target audiences through traditional and non?traditional earned and owned channels
- Draft and edit high?quality communications materials, including press releases, media alerts, articles, executive remarks, backgrounders, and digital/social content
- Support executive visibility efforts by developing briefing materials and messaging for media interviews, conferences, and public appearances
- Build and maintain working relationships with key media contacts and support proactive and reactive media outreach
- Coordinate with external PR agencies and vendors to ensure tactics are executed on strategy, on time, and on budget
- Contribute to integrated marketing efforts across brand marketing, social, and content teams
- Monitor media coverage, track performance metrics, and provide analysis and insights to inform future strategies
- Support crisis and issues management efforts as needed, including rapid response communications and message development
- Ensure all communications adhere to ethical standards and applicable laws and regulations