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Digital Media Specialist- Marketing & Audience DevelopmentWXXI Public Broadcasting Council • Rochester, NY, United States
Digital Media Specialist- Marketing & Audience Development
WXXI Public Broadcasting Council • Rochester, NY, United States
Less than 1 hour ago
Salary
$45,000.00–$55,000.00 yearly
Job type
- Full-time
Job description
Digital Media Specialist- Marketing & Audience Development
Number of Openings - 1
EOE Statement - WXXI is committed to creating a diverse environment and is proud to be an equal opportunity employer. This policy expressly prohibits discrimination on the basis of sex, race, color, religion, creed, national origin, age, marital status, sexual orientation, disability, genetic predisposition, gender identity or expression, carrier status, domestic violence victim status, veteran status or status as a member of any other protected group or activity.
Description - POSITION: Digital Media Specialist- Marketing & Audience Development
DEPARTMENT: Marketing & Audience Development
CLASSIFICATION: Full-time, Non- Exempt
REPORTS TO: Director of Communications & Audience Development
PAY: $45,000- $55,000 (Commensurate with Experience)
Executive Summary: The Digital Content Specialist serves as the primary video producer and content execution lead, transforming WXXI's storytelling into platform-native content to drive engagement and growth.
Position Summary: The role focuses on creating, packaging, producing, editing, and publishing short-form video and digital content across social and YouTube platforms - that support WXXI's audience growth strategy.
KEY RESPONSIBILITIES:
- Digital Content production: Create short-form videos and digital content to support WXXI programs, events, and campaigns.
- Publishing: Support the publishing of digital content to WXXI platforms.
- Video & Visual Asset Creation: Create digitally focused content including thumbnails for YouTube videos, social graphics, visuals for digital campaigns, and video clips optimized for each platform.
- Support Media Campaigns: Prepare, produce, and edit graphics, videos, and promo content for priority campaigns.
- Platform Optimization Support: Assist with improving WXXI's performance on digital platforms by implementing best practices and ensuring consistent visual branding across platforms.
Position Requirements - Qualifications:
- 25 years' experience in digital media production or content creation
- Strong video editing and storytelling skills
- Exp. w/tools such as Adobe Premiere, Final Cut, or similar software
- Graphic Design skills using Adobe Creative Suite and/or Canva
- Familiarity with YouTube and social media platforms
- Preferred: Experience working in journalism or media organizations
- Familiarity with podcast production
- Understanding of digital audience trends
Success Measures:
- Growth in digital content output and campaign execution
- Improved performance of social video content
- Growth in YouTube views and podcast downloads
- Increased engagement across digital platforms
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Digital Media Specialist- Marketing & Audience Development • Rochester, NY, United States
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