VP, Market Expansion

Vice President Of Market Expansion

At WOW! we're not just expanding our footprint; we're redefining how communities connect. We're looking for a strategic, results-driven Vice President of Market Expansion to lead our greenfield growth strategy and bring new markets to life from concept through execution.

If you thrive at the intersection of strategy, execution, and measurable impact, this is your opportunity to build something meaningful and see the results in real time.

Why This Role Is Exciting

• Own end-to-end market expansion strategy across new geographies
• Directly influence enterprise growth, revenue, and ROI
• Lead high-visibility initiatives with executive and cross-functional exposure
• Build and scale new markets from the ground up, a true builder role
• Partner across Finance, Marketing, Construction, Legal, and Revenue teams to bring strategy to life

What WOW! Offers

Base salary up to $215,000 annually, commensurate with experience, plus short-term incentive plan, and comprehensive benefits including:

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off & company holidays
• Tuition reimbursement for continued development
• Colleague broadband discounts

What You'll Do

As the leader of Market Expansion, you will:

• Define and execute WOW!'s greenfield expansion strategy, identifying and prioritizing high-impact markets
• Develop long-term growth plans aligned to enterprise objectives
• Own and evolve investment models to ensure strong ROI and value creation
• Lead go-to-market strategies tailored to each market, including pricing, marketing, and sales channel execution
• Set and deliver against subscriber growth, revenue, and margin targets
• Partner with Commercial and Revenue teams to optimize pricing and promotional strategies
• Collaborate with Construction to align build plans, timelines, and cost efficiency
• Drive cross-functional alignment to ensure seamless market entry and scalability
• Engage with local stakeholders and officials to support successful launches
• Build and lead a high-performing team focused on accountability, execution, and results

What Success Looks Like

• Strong subscriber growth and market penetration in new regions
• Expansion initiatives delivering profitable, scalable ROI
• Seamless execution from market selection ? build ? launch ? growth
• High-performing, aligned teams driving results across functions

What You Bring

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 15+ years of experience in telecom, cable, or related industries
• 10+ years of leadership experience, building and leading high-impact teams
• Proven success in market expansion, business development, or GTM strategy
• Strong financial and analytical acumen, comfortable owning ROI models and performance metrics
• Experience leading cross-functional initiatives in complex, fast-paced environments
• Ability to influence at all levels, from local stakeholders to executive leadership

Key Strengths

• Strategic thinker with a builder mindset
• Data-driven decision maker with strong market and competitive analysis skills
• Exceptional communicator with executive presence
• Highly collaborative leader who can align diverse teams around a common goal
• Comfortable navigating ambiguity and driving clarity in complex environments

Additional Details

• Travel: ~30% to expansion markets
• Location: Flexible based on business needs

Physical Demands/Working Conditions: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Regularly required to talk and hear
• Required to use hands to type, handle objects and paperwork
• Required to reach and hold on to items at chest level or reach above the shoulder
• Required to use close vision and be able to focus
• Required to travel to expansion markets at least 30% of the time

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran