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NorthPoint Search Group
Vice President MarketingNorthPoint Search Group • Charlotte, NC, United States
Vice President Marketing

Vice President Marketing

NorthPoint Search Group • Charlotte, NC, United States
4 days ago
Job type
  • Full-time
Job description

Vice President Of Marketing

Lead all aspects of marketing strategy, brand development, and go-to-market execution. Immediate need. Charlotte, NC (on-site or hybrid preferred). To expand brand presence and drive customer acquisition in a competitive category. Collaborative, fast-paced, and innovation-focused culture. $180,000$220,000 base plus performance bonus and equity.

The Vice President of Marketing will lead the creation and execution of integrated marketing strategies for a high-growth consumer products brand. This leader will own the end-to-end marketing function, building brand equity and customer engagement through data-driven and creative approaches.

Key responsibilities include:

  • Define and implement the marketing vision, roadmap, and team structure.
  • Drive digital, brand, and product marketing initiatives across all channels.
  • Lead performance marketing, SEO/SEM, PR, and influencer strategies.
  • Partner cross-functionally with product, sales, and leadership to align goals.
  • Optimize budget allocation and performance metrics to scale growth efficiently.
  • Build and mentor a high-performing marketing team.

Qualifications include:

  • 10+ years of progressive marketing experience, including 3+ years in a senior leadership role.
  • Background in consumer products, lifestyle, or tech-adjacent industries preferred.
  • Demonstrated success in scaling DTC and retail marketing efforts.
  • Strong analytical, strategic, and creative skills with an ROI-focused mindset.
  • Experience with both early-stage growth and established brand marketing environments.
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Vice President Marketing • Charlotte, NC, United States

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