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CBIZ
Marketing ManagerCBIZ • Chicago, IL, United States
Marketing Manager

Marketing Manager

CBIZ • Chicago, IL, United States
3 days ago
Job type
  • Full-time
Job description

Marketing Manager

The Marketing Manager develops and executes strategic, region-specific marketing plans that advance CBIZ's brand, client engagement, and growth. This role partners closely with office, service line, regional, and industry teams to deliver cohesive campaigns, high-impact events, and measurable results.

Essential Functions and Primary Duties

Strategy and planning

  • Build and execute a marketing and communications plan aligned to regional priorities and enterprise campaigns.
  • Support annual planning and budgeting; prioritize initiatives with local and industry leadership.

Campaigns and digital

  • Lead integrated campaigns across email, web, social, and paid channels; ensure consistent messaging and brand standards.

Events and sponsorships

  • Plan and manage seminars, conferences/tradeshows, sponsorships, and CBIZ-hosted events end-to-end (logistics, vendors, run-of-show).
  • Coordinate pre/post-event outreach and follow-up

Measurement and optimization

  • Track, measure, and communicate performance (pipeline, engagement, leads, wins); use insights to refine plans.

Collaboration and coordination

  • Partner across services, regions, and industries to align priorities and share best practices.
  • Serve as liaison between office/industry teams and the broader marketing organization.

Stakeholder engagement

  • Build strong relationships with internal leaders and external partners; gather feedback to improve programs.

Team leadership

  • Provide direction to junior team members and cross-functional contributors; foster a collaborative, results-driven culture.

Preferred Qualifications

  • Bachelor's degree in marketing, Business, Communications, or a related field.
  • 7+ years of experience in marketing, with a preference for B2B and professional services experience.
  • Proven ability to manage and execute integrated marketing campaigns.
  • Strong understanding of digital marketing tools and platforms, including CRM and marketing automation.
  • Excellent communication, organizational, and project management skills.
  • Ability to analyze data, draw insights, and translate them into actionable strategies.
  • Experience collaborating across functions and managing stakeholder relationships.
  • A proactive, solution-oriented mindset and a passion for growth and innovation.

Minimum Qualifications

  • High School Diploma (or GED)
  • Must have and preserve required licenses
  • Proficient use of applicable technology
  • Demonstrated ability to communicate verbally and in writing with all levels of an organization, both internally and externally
  • Ability to travel as required by business
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Marketing Manager • Chicago, IL, United States

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