DIRECTOR OF SALES - KSLA

Director of Sales Broadcast + Digital (Shreveport, LA)

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

KSLA and GDM Shreveport stand as the dominant media force in the local market, delivering unmatched reach, trusted content, and powerful audience engagement across broadcast, digital, streaming, and CTV platforms. Built on a foundation of innovative, award-winning journalism, KSLA continues to be a trusted source for breaking news, weather, sports, and community storytelling that connects deeply with viewers and drives meaningful impact.

Through GDM Shreveport, we pair that market-leading content with second-to-none advertising solutions designed to help businesses grow. From high-visibility broadcast opportunities and live event sponsorships to advanced digital targeting, extended reach, streaming video, streaming audio, gaming, digital out-of-home, and measurable cross-platform campaigns, we give advertisers the tools to win locally while competing for attention and advertising dollars on a global stage. Together, KSLA and GDM Shreveport offer the leadership, scale, innovation, and results-driven strategy needed to dominate the Shreveport market and accelerate the future of media sales.

This Director of Sales role leads multiplatform revenue growth across broadcast, digital, streaming, CTV/OTT, and programmatic advertising for Gray Media in Shreveport, LA. The position requires a modern media sales leader with strong digital fluency, GTM strategy, pipeline forecasting, team coaching, key account development, and executive-level communication and negotiation skills.

Duties/Responsibilities include, but are not limited to:

Lead a meaningful team: Manage a team of sellers plus sales managers with full accountability for performance, coaching, and development.

Significant digital runway: Digital is under-penetrated today, offering substantial upside for a leader who can modernize the sales motion and expand integrated solutions.

Real ownership & visibility: This is a chance to shape strategy, packaging, and execution without layers of bureaucracyand to be recognized for results.

Quality of life: Shreveport offers a lower cost of living, shorter commutes, and the opportunity to be a visible business leader in a market where relationships and outcomes matter.

Market Dominance: KSLA & GDM Shreveport are market leaders in the space. The tools and resources you'll utilize to take us to the next level are second to none.

What you'll do:

Drive overall revenue performance and accelerate digital/CTV growth through integrated, outcome-focused selling.

Maximize inventory, leveraging popular sports and live events, breaking news/weather, and other high-visibility opportunities

Lead, coach, and elevate team performance with a disciplined operating cadence (pipeline, forecasting, productivity).

Develop GTM strategy, strengthen key accounts, and expand new business in priority categories.

Partner cross-functionally to deliver best-in-market execution and client outcomes.

What we're looking for:

Sales leadership experience in media/advertising with strong digital fluency (programmatic, CTV/OTT, data/targeting, measurement).

Track record of building high-performing teams and delivering consistent results.

Executive presence with strong communication and negotiation skills.

A successful applicant should have the following qualifications:

Proven sales leadership experience in media, broadcast, digital, or advertising sales.

Strong digital fluency, including knowledge of programmatic advertising, CTV/OTT, streaming, audience targeting, data, and measurement.

Track record of driving revenue growth across multiple platforms, including broadcast, digital, and emerging media channels.

Experience leading and coaching sales teams, including sellers and sales managers.

Ability to build high-performing teams through talent development, accountability, and consistent performance management.

Strong strategic planning skills, including go-to-market strategy, packaging, inventory monetization, and new business development.

Pipeline management and forecasting discipline, with the ability to manage productivity and execution cadence.

Experience strengthening key accounts and expanding revenue in priority business categories.

Client-focused selling ability, with an emphasis on integrated, outcome-based advertising solutions.

Cross-functional collaboration skills to deliver strong execution and measurable client outcomes.

Executive presence, including strong communication, presentation, and negotiation skills.

Understanding of local market dynamics, relationship-based selling, and community business leadership.

Ability to maximize premium inventory, including sports, live events, breaking news, weather, and other high-visibility opportunities.

Entrepreneurial ownership mindset, with the ability to shape strategy and deliver results with limited bureaucracy.

In short, the ideal candidate is a modern media sales leader who can grow revenue, maximize digital sales, coach teams, build client relationships, and execute across broadcast, digital, streaming, and CTV/OTT platforms.