Marketing & Outreach Coordinator

Marketing & Outreach Coordinator

The Department of Housing & Residence Life is accepting applications for its Marketing & Outreach Coordinator position. The Marketing & Outreach Coordinator provides strategic leadership for the development, implementation, and assessment of integrated marketing, communications, branding, recruitment, and engagement initiatives that advance the mission of Housing & Residence Life and the Division of Student Affairs.

Consistent with positions at peer and aspirational institutions, this role extends beyond traditional marketing functions to include enrollment support, residential student engagement promotion, digital storytelling, crisis communication support, reputation management, student staff supervision, and assessment of communication effectiveness. The Coordinator serves as the primary architect for cultivating a cohesive residential and student affairs brand that promotes belonging, supports student success, and strengthens institutional visibility.

This position supports both operational and educational priorities by elevating the student experience through strategic communication, innovative outreach, and data-informed campaign development.

Essential Duties and Responsibilities:

Strategic Marketing, Branding, and Enrollment Support

• Develop and execute comprehensive annual marketing and communication plans aligned with departmental strategic goals, enrollment priorities, and student success initiatives.
• Lead brand management efforts for Housing & Residence Life and support divisional branding for Student Affairs initiatives.
• Advance recruitment and retention goals through housing marketing campaigns, occupancy promotion strategies, and yield communications.
• Develop audience-specific messaging for prospective students, current residents, families, alumni, and campus stakeholders.
• Support strategic communications for housing selection, room assignments, move-in, retention initiatives, and special residential programs, including living-learning communities and themed housing.
• Benchmark marketing strategies against peer and aspirational housing programs and incorporate emerging best practices.

Digital Communications and Social Media Strategy

• Provide leadership for all departmental social media strategy, content planning, platform management, and audience engagement.
• Manage official departmental social media platforms including Instagram, Facebook, X, YouTube, LinkedIn, and emerging platforms.
• Create engaging multimedia content including graphics, reels, photography, video campaigns, and student-centered storytelling.
• Develop editorial calendars and campaign schedules that support annual housing and divisional priorities.
• Monitor engagement metrics, social listening trends, and analytics to optimize performance and audience reach.
• Support reputation management through digital engagement and appropriate response strategies.

Content Creation, Creative Services, and Publications

• Design and produce print and digital collateral including brochures, flyers, banners, newsletters, digital signage, annual reports, and recruitment materials.
• Create visual campaigns supporting residential curriculum initiatives, student leadership development, wellness programming, and divisional events.
• Maintain templates, style guides, photo libraries, and branding assets for departmental use.
• Coordinate photography, videography, and storytelling projects showcasing the residential experience.
• Support development of promotional merchandise and branded materials.

Website, Technology, and Content Management

• Manage and maintain Housing & Residence Life and assigned Student Affairs web content to ensure accuracy, accessibility compliance, and user-centered design.
• Enhance web presence through strategic content updates, user experience improvements, and search optimization strategies.
• Coordinate digital communication platforms including email marketing systems, texting campaigns, and other engagement technologies.
• Partner with IT, university communications, and vendors to support digital innovation and system enhancements.

Residential Experience Marketing and Student Engagement Promotion

• Develop promotional strategies supporting the residential experience, student engagement model, and cocurricular learning initiatives.
• Promote signature events such as move-in, welcome week, homecoming programming, leadership initiatives, wellness campaigns, and housing traditions.
• Support communication campaigns related to Residence Hall Association, student leadership recruitment, and recognition initiatives.
• Collaborate with Residence Life staff to market educational and developmental programming occurring in residential communities.

Communications, Media Relations, and Crisis Messaging Support

• Draft and coordinate newsletters, announcements, press materials, feature stories, and stakeholder communications.
• Serve as a departmental communications liaison with institutional communications, admissions, and external partners.
• Support emergency communications, crisis messaging, and time-sensitive notifications in collaboration with departmental leadership.
• Assist in developing communication protocols and messaging templates for operational disruptions and emergency response.

Outreach, Partnerships, and Campus Collaboration

• Strengthen collaborative partnerships with Admissions, Enrollment Management, Athletics, Alumni Affairs, and campus partners to support coordinated messaging.
• Support outreach initiatives involving vendors, community organizations, and external partners.
• Represent the department through tabling, presentations, campus events, and institutional outreach efforts.
• Participate in divisional committees, planning teams, and collaborative campaign initiatives.

Assessment, Analytics, and Strategic Reporting

• Assess effectiveness of marketing and communication initiatives through analytics, engagement metrics, surveys, and benchmarking.
• Develop reports and dashboards demonstrating campaign outcomes, audience growth, and return on investment.
• Use data-informed decision-making to refine outreach strategies and support continuous improvement.
• Contribute to departmental assessment, accreditation support, and annual reporting efforts where applicable.

Student Staff Supervision and Leadership Development

• Recruit, supervise, train, and evaluate student employees, graduate assistants, interns, or creative teams supporting marketing operations.
• Mentor student staff in branding, communication strategy, digital media, and professional competencies.
• Establish project management expectations and quality assurance standards for student-produced content.
• Foster inclusive supervision practices that support student learning and leadership development.

Diversity, Equity, Inclusion, and Belonging Communications

• Support communications and outreach efforts that promote belonging, accessibility, and inclusive engagement within residential communities.
• Ensure marketing materials reflect diverse student identities, experiences, and perspectives.
• Apply inclusive communication practices and accessibility standards across print and digital media.
• Partner in promoting initiatives related to student support, wellbeing, and inclusive excellence.

Occupancy Management and Housing Assignments Marketing Support

• Support occupancy management efforts through strategic communication campaigns related to housing applications, assignments, room selection, waitlists, and retention initiatives.
• Develop targeted campaigns designed to support occupancy goals, contract renewals, and strategic enrollment priorities.
• Collaborate with assignments and operations staff to promote timelines, processes, and student-facing communications related to housing selection.

Residential Crisis Communication and Emergency Notification Support

• Assist in the development and dissemination of emergency communications related to weather events, health and safety incidents, operational disruptions, and crisis response.
• Support maintenance of communication protocols, emergency messaging templates, and digital response strategies.
• Coordinate timely and accurate messaging in collaboration with departmental leadership and university partners.

Living-Learning and Special Interest Community Promotion

• Develop promotional strategies and communications supporting living-learning communities, themed housing initiatives, and specialized residential programs.
• Create storytelling campaigns that highlight academic integration, student success outcomes, and residential learning experiences.
• Support recruitment and retention efforts connected to specialized housing communities.

Parent and Family Communication Strategy

• Support communication efforts directed toward parents and families, including newsletters, resource guides, move-in communications, and family engagement initiatives.
• Develop messaging that supports transparency, student support awareness, and family partnership in the residential experience.

Annual Reports, Publications, and Departmental Assessment Communications

• Lead or support the design and publication of annual reports, assessment publications, impact reports, and departmental highlight documents.
• Translate assessment outcomes and departmental achievements into compelling visual and narrative reports for stakeholders.
• Assist in communicating outcomes related to strategic priorities, student engagement, and operational effectiveness.

Recruitment and Yield Event Support

• Support marketing and outreach for recruitment-focused events including open houses, orientation, admitted student programs, and yield initiatives.
• Collaborate with Enrollment Management and Admissions to align housing messaging with broader recruitment strategies.
• Participate in events that promote residential living as a component of the student experience.

Professional Engagement and Association Involvement

• Engage in ongoing professional development and maintain awareness of emerging trends and best practices through participation in professional associations such as ACUHO-I, SEAHO, NASPA, and ACPA