Paid Digital Marketing Specialist

Paid Digital Marketing Specialist

Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system and we are deeply committed to a sense of belonging for all, in all phases of life.

We're creating a new experience for care seekers and their families, bringing together long-term care options, non-healthcare resources, education, and human support into one place. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!

CareScout is a wholly owned subsidiary of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.

Position Location

This position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants. Hybrid schedule of both remote and in-office days is required. In office days are Tuesday, Wednesday and Thursday with working hours targeting our core business hours of 9am-5pm EST.

Your Role

We are seeking a Paid Digital Marketing Specialist to support and execute our paid digital marketing programs across multiple channels. This role will work in close partnership with the Senior Paid Digital Marketing Manager and will be deeply involved in the day-to-day management, optimization, and scaling of paid media campaigns. This role is ideal for a strong executor who is detail-oriented, analytically minded, and eager to grow into greater ownership. You will help manage campaigns in-platform, support creative development, coordinate affiliate programs, and ensure smooth execution across channels while learning how high-level paid media strategy is built and scaled. Hands-on experience executing paid media in-platform is required. This role will have meaningful ownership over execution and optimization, with pathways to increased responsibility over time.

What You Will Be Doing

• Collaborate closely with the Senior Paid Digital Marketing Manager to implement broader paid media strategies and campaigns.
• Execute and manage day-to-day paid digital marketing campaigns across paid search (SEM), paid social, video, display, and retargeting channels.
• Build, launch, and optimize campaigns within platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, MNTN, and affiliate platforms.
• Monitor performance metrics including CTR, CVR, CPA, CAC, and ROAS; proactively surface insights and optimization opportunities.
• Support A/B and multivariate testing initiatives for ad creative, audiences, bidding strategies, and landing pages.
• Assist with creative development by drafting ad copy, coordinating asset needs, QA'ing creative, and partnering with Brand and Content teams.
• Manage affiliate relationships, including onboarding, tracking performance, ensuring compliance, and optimizing partner output.
• Assist with budget pacing and allocation to ensure campaigns stay on track to monthly and quarterly spend goals.
• Coordinate with Analytics, Lifecycle Marketing, SEO, Product Marketing, and external partners to ensure aligned execution.
• Maintain high standards for accuracy, compliance, and documentation across all campaigns.
• Stay current on platform updates, paid media trends, and emerging opportunities to improve performance.
• Other duties as assigned.

What You Bring

• 24 years of hands-on experience executing acquisition and brand awareness paid digital marketing campaigns.
• Demonstrated experience managing campaigns directly in platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, or LinkedIn Ads.
• Strong working knowledge of core paid media metrics including CTR, CVR, CPA, CAC, and ROAS.
• Experience supporting budget management and pacing across multiple channels.
• Analytical mindset with experience using tools such as Google Analytics, Mixpanel, Power BI, or platform-native reporting.
• Experience supporting A/B testing and performance optimization efforts.
• Strong copy instincts and an eye for performance-oriented creative.
• Experience working with affiliates or third-party marketing partners is a plus.
• Comfortable operating in both DTC and B2B environments.
• Experience working in regulated industries (e.g., healthcare, financial services) is a plus.
• Experience using the Impact.com affiliate platform is a plus.
• Experience using generative AI programs like Microsoft Copilot is a plus.
• Excellent organizational skills with strong attention to detail and follow-through.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong communication skills and comfort working cross-functionally.
• Google Ads or other platform certifications preferred.
• Willingness to travel locally and domestically up to 1015%.

Additional Information

National Range: $68,900 - 103,000. Disclaimer: This role will be located in Richmond, VA. Actual compensation will vary based on geographic location, experience, skills, and other job-related factors. In addition to base salary, this role is eligible to participate in a bonus incentive plan. Incentive compensation is based on individual and company performance and is not guaranteed.

Employee Benefits & Well-Being

Genworth employees make a difference in people's lives every day. We're committed to making a difference in our employees' lives.

• Competitive Compensation & Total Rewards Incentives
• Comprehensive Healthcare Coverage
• Multiple 401(k) Savings Plan Options
• Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
• Generous Paid Time Off Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
• Disability, Life, and Long Term Care Insurance
• Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
• Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
• Caregiver and Mental Health Support Services