CMO

Chief Marketing Officer (CMO)

Executive Leadership

Reporting to CEO

On-Site - Orem, UT

Full-Time Exempt

$225,000 to $275,000 (based on experience)

Position Overview

Chief Marketing Officer (CMO)

At Just Ingredients a health and wellness e-commerce company we believe that nourishing your body with real ingredients is essential for living a healthy and fulfilling life. That's why our products are made using carefully selected, whole-food ingredients. And our people are just as real as our ingredients authentic, collaborative, and dedicated to fostering a workplace that inspires individuals and teams to reach their full potential.

Role Responsibilities

Marketing Strategy & Executive Leadership

• Report directly to the CEO and serve as the most closely partnered marketing leader in the company operating with a high degree of trust, alignment, and shared ownership of the brand's vision and growth trajectory
• Collaborate daily with the CEO on brand direction, messaging, educational content, podcast strategy, and the broader vision for how Just Ingredients communicates its mission and values to the world
• Translate the CEO's vision and voice into scalable marketing strategies, content programs, and brand campaigns that resonate authentically with the Just Ingredients community
• Support and amplify the CEO's role as the brand's primary educator and spokesperson building marketing systems and content infrastructure that extend that voice across every channel and audience
• Own and drive the company's overall marketing vision, strategy, and roadmap in alignment with the CEO and executive leadership team
• Build, lead, and develop a high-performing marketing organization across brand, digital, social, paid media, partnerships, and retail setting clear goals, accountability structures, and a culture of excellence
• Translate business objectives into integrated marketing strategies that deliver measurable growth across customer acquisition, retention, and lifetime value
• Serve as the brand's senior marketing voice in board, investor, and cross-functional executive conversations
• Establish and manage the full marketing budget, allocating resources with precision to maximize return across all channels and initiatives
• Define and own marketing KPIs, reporting cadences, and performance frameworks that keep the organization aligned and moving forward

Brand Marketing

• Define and steward the Just Ingredients brand identity including positioning, voice, visual standards, and messaging architecture across supplements and beauty product lines
• Lead brand strategy for both existing product categories and new launches, ensuring consistency, clarity, and emotional resonance with the health and wellness consumer
• Oversee the development of brand campaigns that build awareness, deepen trust, and differentiate Just Ingredients in a crowded market
• Champion clean-label, ingredient-transparency values as a core brand pillar and ensure those values are authentically reflected in every consumer touchpoint
• Drive packaging, creative, and content standards that reflect premium brand positioning while remaining accessible and mission-aligned
• Lead consumer research, brand health tracking, and competitive analysis to inform brand evolution and protect brand equity over time

Digital Marketing

• Lead the digital marketing strategy across all owned and earned channels including email, SMS, SEO, website, and content marketing to drive traffic, conversion, and retention
• Partner with the e-commerce and product teams to optimize the full digital consumer journey from awareness through purchase and repurchase
• Own and evolve the company's CRM and lifecycle marketing strategy, including segmentation, personalization, and retention program design
• Drive continuous improvement through A/B testing, funnel analysis, and data-driven experimentation across digital touchpoints
• Ensure the brand's digital presence reflects current positioning and delivers a seamless, on-brand consumer experience across all platforms
• Oversee SEO/SEM strategy and content programming to build long-term organic authority in the health, wellness, and beauty space

Social Media Marketing

• Lead the social media strategy across Instagram, TikTok, Facebook, YouTube, Pinterest, and emerging platforms with a focus on community building, education, and brand authenticity
• Develop and oversee a content strategy that reflects Just Ingredients' clean-label mission, engages health-conscious consumers, and drives measurable growth in reach and engagement
• Build and manage an in-house social content team and creator ecosystem, establishing clear content calendars, production workflows, and performance benchmarks
• Champion user-generated content (UGC) and community-driven storytelling as a core growth and trust-building mechanism
• Stay ahead of platform algorithm changes, content trends, and emerging formats to ensure Just Ingredients remains culturally relevant and competitively positioned
• Align social media programming with product launches, seasonal campaigns, and brand moments to maximize impact and reach

Paid Media Marketing

• Own the paid media strategy and budget across Meta, Google, TikTok, YouTube, programmatic, and emerging ad platforms optimizing for customer acquisition cost (CAC), return on ad spend (ROAS), and revenue growth
• Lead a team of paid media specialists and/or agency partners, setting performance expectations and holding teams accountable to efficiency and scale targets
• Develop a full-funnel paid media approach that supports both direct response objectives and longer-term brand awareness goals
• Drive creative strategy for paid channels in close collaboration with brand and content teams, ensuring ad creative is both on-brand and conversion-optimized
• Leverage data, attribution modeling, and incrementality testing to make smart budget allocation decisions and continuously improve media efficiency
• Monitor and respond to paid media performance in real time, scaling what works and pivoting quickly when it doesn't

Retail & Wholesale Marketing

• Own the go-to-market strategy for Just Ingredients' retail and wholesale channel expansion defining how the brand shows up on shelf, in-store, and across wholesale partner platforms in a way that is consistent with the DTC brand experience
• Lead the development of retail-specific marketing strategies that drive product discovery, trial, and repeat purchase in brick-and-mortar and omnichannel retail environments, including natural, specialty, and mass wellness retailers
• Partner with sales leadership to support wholesale account acquisition and growth, providing marketing assets, promotional programming, and co-op marketing plans that equip retail partners to sell effectively
• Develop and execute trade marketing strategies including in-store displays, end-cap programs, shelf talkers, sampling initiatives, and retailer-specific promotional events that elevate brand visibility at the point of purchase
• Build and maintain strong marketing relationships with key retail and wholesale account partners including buyers, category managers, and retail marketing teams to secure preferred placement, promotional support, and collaborative marketing opportunities
• Oversee the creation of retail-ready packaging, planogram compliance assets, and channel-specific creative that meet retailer requirements while preserving brand integrity
• Lead the strategy for retailer digital shelf presence, including product content optimization on retailer websites (Amazon, Target.com, Whole Foods Market online, etc.), sponsored product advertising, and retailer media network activations
• Develop launch marketing playbooks for new retail accounts and channel entries, coordinating cross-functionally with supply chain, sales, and product teams to ensure flawless execution from first shipment to in-store activation
• Track and report on retail and wholesale marketing performance including sell-through rates, retail velocity, promotional ROI, and market share using data to optimize channel investment and inform future strategy
• Monitor competitive activity in retail channels, including pricing, placement, promotional spend, and new product entries, and use those insights to sharpen Just Ingredients' positioning and retail marketing approach

Affiliate & TikTok Marketing

• Oversee the affiliate marketing program, including creator recruitment, commission structure, performance tracking, and program optimization to drive efficient, scalable revenue
• Lead TikTok Shop and TikTok affiliate strategy identifying, onboarding, and managing a network of aligned creators who authentically represent the Just Ingredients brand and product portfolio
• Develop TikTok-native content strategies that drive both organic discovery and affiliate-driven conversion at scale
• Establish clear affiliate performance benchmarks and build reporting systems that surface ROI across creator tiers and content types

Sports Partnerships Marketing