Executive Director of Marketing and Communications - Bursky Public Health

Executive Director Of Marketing And Communications

As it continues to evolve and grow, the Bursky School of Public Health is seeking an Executive Director of Marketing and Communications who will be responsible for advancing a high-impact strategic communications and marketing program to build the reputation and increase visibility of the school. The Executive Director of Marketing and Communications will be responsible for developing and managing a communications strategy that elevates the vision, priorities and reputation of the Bursky School of Public Health and a marketing strategy increases awareness of the School among its priority audiences, including prospective students. The Executive Director will report to the Associate Dean of Institutional Development and External Affairs, will work closely with the Dean and senior leadership team, and will ensure collaboration and alignment with central university marketing and communications. The ED will oversee a team of eight, which consists of a creative team: Senior Web Developer/Designer, Videographer/Photographer, Art Director, Senior Social Media Coordinator, Communications Specialist, Writing Fellow, and Senior Sciences Writer, and Content Strategist. The ideal candidate has experience at the intersection of strategic communications and marketing. The ED will have experience raising an organizational profile locally and globally, running integrated marketing and brand campaigns, and leading media and public relations in a complex organization.

Primary Duties & Responsibilities:

External Reputation

• Creates and implements an annual external strategic communications and marketing plan to increase the visibility of the school locally and globally, which includes clear guidance on priority audiences and the platform that we communicate with each.
• Develops and leads the school's media relations and public relations strategy in partnership with central MarComm, elevating the visibility and reputation of the School and its faculty experts.
• Partners with the school's senior leadership team to advance the school's external positioning cultivating media relationships, community partnerships and other opportunities to raise the school's profile.
• Leads brand strategy and integrated marketing campaigns that deliver consistent, compelling messaging across the school's priority audiences, including perspective students.
• Oversees the development of external communications, including the school's external newsletter "The Moment."
• Coordinates with the Director of Admissions and Recruitment on student recruitment marketing and communication plans and tactics as part of the SPH marketing strategy.
• Oversees photography, videography and other multimedia content development.
• Oversees the planning and execution of an annual magazine.
• Oversees the development of impact reporting for annual communications and targeted marketing campaigns.
• Oversees the generation and analysis of data to evaluate marketing and communications efforts, to support the work of accreditation, and to inform ongoing planning.

Internal Communications

• Creates and oversees implementation of an internal communications plan that aligns with office and unit goals.
• Develops executive and leadership communications materials to advance the priorities of the School.
• Oversees the development of internal communications, including the weekly newsletter "Inside."
• Partners with the special projects team on convenings, overseeing the creation of event invitations and the graphics that support those events.
• Collaborates with staff leads on the dissemination and communication of information that supports a culture of informed, data-driven decision-making across the School.

Digital Platform Management

• Ensures the School of Public Health website and digital presence evolve and elevate the school, building out pages for each of the offices in collaboration with the senior leadership team.
• Oversees the planning and implementation of strategic messaging across print, web and social media communications, including the school's website and social media channels.
• Oversees the content calendar and its execution across all platforms, including segmentation of messaging based on audience target and platform.
• Oversees the development and management of all data collection efforts for online forms, document solutions, and digital workflow processes for the School.

Management of Communications Team

• Oversees hiring, training, development, motivation, and management of seven staff, including employee performance review and maintenance of staffing plans.
• Develops and implements policies, systems, and procedures that foster collaboration

Other Duties as Assigned

• Develops strong relationships and collaborates with key team members in central university marketing and communications and communications teams in the other schools.

Working Conditions:

Job Location/Working Condition

• Normal office environment
• Ability to travel to on and off campus locations

Physical Effort

• Typically sitting at desk or table
• Repetitive wrist, hand or finger movement (PC Typing)

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.