Marketing Coordinator

Marketing Coordinator

Recognized as a "Best Place to Work Modern Healthcare" Join a team where people come first. At Vital Care, we are committed to creating an inclusive, growth-focused environment where every voice matters. Vital Care is the premier pharmacy franchise business with franchises serving a wide range of patients, including those with chronic and acute conditions. Since 1986, our passion has been improving the lives of patients and healthcare professionals through locally-owned franchise locations across the United States. We have over 100 franchised Infusion pharmacies and clinics in 35 states, focusing on the underserved and secondary markets. We know infusion services, and we guide owners along the path of launch, growth, and successful business operations.

What we offer:

• Comprehensive medical, dental, and vision plans, plus flexible spending, and health savings accounts.
• Paid time off, personal days, and company-paid holidays.
• Paid Paternal Leave.
• Volunteerism Days off.
• Income protection programs include company-sponsored basic life insurance and long-term disability insurance, as well as employee-paid voluntary life, accident, critical illness, and short-term disability insurance.
• 401(k) matching and tuition reimbursement.
• Employee assistance programs include mental health, financial and legal.
• Rewards programs offered by our medical carrier.
• Professional development and growth opportunities.
• Employee Referral Program.

Job Summary

The Marketing Coordinator will support the development and execution of multi-channel marketing initiatives across the organization. This role requires strong technical marketing skills, creative abilities, and project management experience. The ideal candidate thrives in a fast-paced environment, can manage multiple priorities simultaneously, and has experience supporting franchise systems, healthcare, or infusion-related organizations (preferred but not required).

Duties/Responsibilities

• Email Marketing & CRM Management:
• Develop, design, and deploy email campaigns using MailChimp or similar email marketing platforms.
• Manage contact segmentation, audience lists, and reporting metrics.
• Utilize FranConnect or similar CRM systems to support franchise communication and marketing initiatives.
• Track and analyze campaign performance; provide reporting and optimization recommendations.
• Digital Marketing & Paid Advertising:
• Manage and optimize Google Ads campaigns.
• Oversee and execute campaigns through LinkedIn Campaign Manager and Meta Ads Manager (Facebook & Instagram).
• Monitor KPIs including CTR, conversion rates, cost per lead, and ROI.
• Assist in SEO best practices and website content optimization.
• Design & Creative Development:
• Work with design team to create marketing collateral including flyers, postcards, brochures, digital assets, presentations, and event materials.
• Maintain brand standards across all franchise marketing materials.
• Utilize design platforms such as:
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Canva
• Adobe Acrobat
• Support video and basic multimedia creation when needed (e.g., Adobe Premiere Pro or similar tools).
• Website Management:
• Maintain and update website content (WordPress experience preferred).
• Coordinate updates to franchise location pages.
• Support landing page creation and campaign tracking.
• Ensure consistency of messaging and branding across digital properties.
• Social Media Management:
• Manage and schedule content across LinkedIn, Facebook, Instagram, and other relevant platforms.
• Develop content calendars.
• Write engaging copy aligned with compliance standards.
• Content & Copywriting:
• Draft marketing copy for:
• Email campaigns
• Website content
• Social media posts
• Print and digital materials
• Press releases and internal communications
• Ensure messaging is consistent with brand voice and compliant with healthcare industry standards.
• Event Planning & Franchise Support:
• Coordinate marketing support for conferences, trade shows, and internal franchise meetings.
• Manage logistics for event materials, signage, and promotional items.
• Assist franchisees with local marketing needs and brand-compliant asset creation.
• Support grand openings and local awareness campaigns.
• Project Management & Communications:
• Manage timelines and deliverables for multiple concurrent marketing projects including the marketing store.
• Collaborate cross-functionally with operations, franchise development, clinical teams, and leadership.
• Maintain organized documentation of campaigns, assets, and marketing calendars.
• Ensure deadlines are met while maintaining quality and brand consistency.

Required Skills/Abilities

• Strong copywriting and editing skills.
• Excellent organizational and project management skills.
• Ability to interpret analytics and make data-driven decisions.
• Detail-oriented with strong communication skills.
• Ability to work independently and collaboratively in a fast-growing franchise organization.

Education and Experience

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 24 years of marketing experience preferred.
• Experience with franchise systems is a strong plus.
• Experience in healthcare, infusion, specialty pharmacy, or medical marketing is highly desirable.

Proficiency in:

• MailChimp or similar email platforms
• FranConnect or similar CRM
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Canva
• Google Ads
• LinkedIn Campaign Manager
• Meta Ads Manager
• Website CMS platforms (WordPress preferred)

Physical Requirements

• Sitting: Prolonged periods of sitting are typical, often for the majority of the workday.
• Keyboarding: Frequent use of a keyboard for typing and data entry.
• Reaching: Occasionally reaching for items such as files, documents, or office supplies.
• Fine Motor Skills: Precise movements of the fingers and hands for tasks like typing, using a mouse, and handling paperwork
• Visual Acuity: Good vision for reading documents, computer screens, and other detailed work.

Be part of an organization that invests in you! We are reviewing applications for this role and will contact qualified candidates for interviews. Vital Care Infusion Services is an equal-opportunity employer and values diversity at our company. We do not discriminate on the basis of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans' status, or any other basis protected by applicable federal, state, or local law. Vital Care Infusion Services participates in E-Verify. This position is full-time and hybrid. The salary range for this position is $68,000-$75,000.