Lead, Content (Growth Marketing)

Lead, Content Marketing (Growth)

Position Title: Lead, Content Marketing (Growth)

Location: Bellevue, WA

Position Type: Regular, Full-Time

About Us:

Roundglass is a wholistic wellbeing company working to empower healthier lives, stronger communities, and a more sustainable world. That w in wholistic is there for a reason: We believe true wellbeing spans the whole human experience, from how we care for ourselves to our connections with others and the planet.

This philosophy shapes both what we build and how we work. We've created an environment where supporting people's whole selves fuels their most meaningful work.

Roundglass creates real-world impact through two core pillars:

Through the Roundglass Living platform, we deliver personalized wellbeing guidance rooted in science. The Roundglass Living app helps people develop habits that last through breathwork, meditation, movement, nutrition, music, and more.

Roundglass Giving is our nonprofit arm, driving our philanthropic vision, including a collection of initiatives championing youth development, women's equity, and environmental stewardship. We're on a mission to transform communities by tackling systemic challenges and unlocking human potential.

If you're passionate about the role wellbeing plays in people's lives and want to contribute to a culture that embodies the change we're creating, we'd love to meet you.

About the Role:

We're seeking an exceptional Content Lead, Marketing, to own all marketing content and serve as the brand voice architect for our wellbeing platform. In this strategic role, you'll develop and maintain foundational marketing language, messaging frameworks, and content standards that drive brand awareness and user acquisition across all audiences and channels.

You'll create comprehensive marketing content spanning digital platforms, PR materials, advertising copy, and thought leadership pieces that resonate with diverse audiences globally. This role requires both brand building expertise and performance marketing acumen, ensuring all content drives measurable business results while maintaining brand consistency.

As the marketing content authority, you'll establish core messaging that other teams adapt for their specific needs while ensuring complete alignment across all content functions.

What You'll Do:

Brand Strategy & Content Development

• Own company-wide marketing content including messaging frameworks and brand positioning
• Develop foundational brand language that scales across teams and initiatives
• Translate company philosophy into accessible, resonant messaging for diverse audiences.

Multi-Channel Content Creation

• Own social media content creation across platforms
• Oversee content writers and establish content standards
• Develop email marketing campaigns and website content
• Create PR materials and external marketing content

Performance & Optimization

• Work with analytics teams on performance measurement and optimization
• Create comprehensive reports on brand impact and content performance
• Optimize content for SEO and user acquisition
• Make data-driven decisions to improve content effectiveness

Cross-Functional Leadership

• Ensure alignment across all content functions and teams
• Partner with product and design teams on content strategy
• Coordinate global content initiatives and cultural adaptation

Skills & Qualifications:

• 8+ years of proven experience in marketing content creation and brand management
• Expertise in health/wellbeing marketing with understanding of regulatory requirements
• Demonstrated success driving brand awareness and user acquisition through content marketing
• Portfolio showcasing successful marketing campaigns across multiple channels
• Exceptional writing and creative skills across all marketing formats
• Experience with both brand building and performance marketing strategies
• Advanced proficiency with marketing technology platforms and optimization tools
• Strong understanding of social media, email marketing, and digital advertising
• Experience working across global markets and diverse audiences
• Analytical skills to measure and optimize content performance
• Knowledge of PR, media relations, and thought leadership development
• Experience managing content teams and external partnerships
• Strong collaboration skills across multiple stakeholders
• Self-motivated individual contributor who thrives in fast-paced environments

Pay & Benefits:

The anticipated salary range for this position starts from $130,000 yearly. Actual pay will be based on job-related skills, experience, location, and internal equity, as permitted by Washington State law. Certain roles may be eligible for a bonus/incentive.

Roundglass benefits may include: 120 hours PTO to start (increases with tenure), 9 paid federal holidays + 1 floating holiday, bereavement (up to 3 days), jury duty (up to 2 days), medical/dental/vision (PPO/HSA with employer contribution), EAP (Standard), pet insurance, employer-paid basic life/STD/LTD, and a 401(k) with employer match up to $5,000/year.

Benefits vary by employment type and work location; some benefits may not apply to part-time roles or positions outside the U.S.

Why Roundglass:

Roundglass was built on the vision that wellbeing should be at the very center of our life journey. We are reimagining how the world experiences wellbeing and how companies (like our own) support the wellbeing of their people.

We're a group of talented, socially-conscious, gritty, innovators using technology and human energy to create a vibrant wellness ecosystem. Together, we've built an amazing community and we are always looking for people who share our passion.