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Title Resources Group
Chief Marketing OfficerTitle Resources Group • Washington, DC, United States
Chief Marketing Officer

Chief Marketing Officer

Title Resources Group • Washington, DC, United States
5 days ago
Job type
  • Full-time
Job description

Chief Marketing Officer

Title Resources Group (TRG) is a leading provider of title insurance and settlement services, partnering with independent agents, lenders, and real estate professionals across the United States. TRG is focused on delivering innovative solutions, operational excellence, and strong customer relationships across the real estate transaction ecosystem.

The Chief Marketing Officer (CMO) is a strategic, growth-oriented executive responsible for shaping and executing TRG's marketing vision to drive revenue growth, brand strength, customer engagement, and market differentiation.

As a key member of the executive leadership team, the CMO will lead and modernize the marketing function through a data-driven, digitally enabled strategy aligned closely with sales, operations, technology, and HR. This role will play a critical part in accelerating growth, strengthening customer and employee engagement, and elevating TRG's market presence across the industry.

Marketing Strategy, Brand & Communications

  • Define and execute an enterprise-wide marketing and communications strategy aligned with TRG's growth and value creation objectives
  • Strengthen brand awareness, reputation, and consistency across all internal and external channels
  • Develop and market a differentiated value proposition to agents, partners, and customers that clearly communicates TRG's competitive advantages and service model
  • Elevate TRG's industry presence and thought leadership through strategic content, executive positioning, speaking engagements, media opportunities, industry events, blogs, interviews, and publications
  • Oversee corporate communications, internal communications, public relations, media strategy, and thought leadership initiatives
  • Lead external communications efforts across press, social media, industry publications, executive messaging, and crisis communications
  • Develop and maintain relationships with media outlets, industry publications, and strategic partners
  • Partner closely with HR on employee engagement initiatives, including pulse surveys, Best Companies participation, employer branding, and culture initiatives
  • Support M&A and integration efforts, including brand alignment, go-to-market integration, communication strategies, and positioning of combined capabilities

Growth, Customer Engagement & Commercial Alignment

  • Drive customer acquisition, retention, and cross-sell strategies across core and adjacent markets
  • Partner closely with Sales and Business Development to align go-to-market strategies, pipeline growth initiatives, and customer engagement efforts
  • Develop integrated marketing campaigns supporting both direct and partner distribution channels
  • Develop targeted marketing strategies, messaging, and value propositions tailored to key customer segments, including affiliate partners, independent agents, builders, attorneys, lenders, and other strategic channels
  • Create partner-specific marketing frameworks that support affiliate growth, engagement, and capture of real estate brokerage networks
  • Champion a customer-first mindset by leveraging data and insights to improve segmentation, messaging, customer journey optimization, and loyalty

Digital Transformation, Innovation & Analytics

  • Advance marketing technology, automation, CRM, and data capabilities to improve operational effectiveness and customer engagement
  • Own the strategy, management, adoption, and optimization of agent-facing marketing and business enablement tools, including marketing portals, fraud prevention programs, preferred vendor programs, and related platforms
  • Ensure agent-facing tools and programs deliver best-in-class value, drive adoption, and align with business objectives, including monitoring utilization and establishing governance around program participation and eligibility
  • Identify opportunities to leverage AI, analytics, and emerging technologies within marketing operations and communications
  • Establish KPIs, dashboards, and reporting frameworks to measure performance, optimize spend, and drive data-informed decision-making
  • Drive continuous improvement through testing, measurement, and optimization initiatives

Product Marketing, Financial Management & Team Leadership

  • Support the development, positioning, and launch of new products and services
  • Collaborate with agency partners and lenders on co-marketing opportunities and targeted value propositions
  • Own the marketing budget and allocation strategy across brand, demand generation, digital marketing, communications, partner marketing, and strategic growth initiatives
  • Build, mentor, and lead a high-performing marketing organization focused on accountability, innovation, and collaboration
  • Manage external agencies, vendors, and strategic partners

Qualifications

Required

  • 1215+ years of progressive marketing leadership experience, including 5+ years in a senior executive role
  • Proven track record of driving measurable growth and building scalable marketing organizations
  • Experience in financial services, insurance, real estate, or related industries
  • Strong expertise in digital marketing, brand strategy, communications, customer segmentation, and demand generation
  • Experience developing go-to-market strategies across multiple customer and partner channels
  • Demonstrated ability to align marketing with sales and business strategy to drive revenue outcomes
  • Experience managing marketing technology platforms, vendor relationships, and operational marketing programs
  • Data-driven mindset with strong analytical and strategic decision-making capabilities
  • Exceptional leadership, communication, and executive presence

Preferred

  • Experience working with independent agent networks, affiliate partnerships, or B2B2C business models
  • Familiarity with regulatory considerations in real estate or financial services
  • Experience supporting mergers, acquisitions, or integration-related brand and communication initiatives
  • MBA or advanced degree in business, marketing, or related field

Key Competencies & Attributes

  • Strategic thinker with strong execution orientation
  • Customer-first mindset with appreciation for relationship-driven businesses
  • Ability to balance brand building, commercial growth, and operational execution
  • Innovative and forward-looking, with a focus on modernization and transformation
  • Comfortable operating in a complex, multi-channel environment
  • Strong financial and operational acumen, including budget ownership and ROI management
  • High ownership, accountability, and bias toward action

Success Metrics

  • Revenue growth and market share expansion
  • Brand awareness, market perception, and industry thought leadership presence
  • Lead generation, pipeline contribution, and conversion rates
  • Customer acquisition, retention, and engagement
  • Adoption, utilization, and ROI of agent-facing marketing tools and programs
  • Growth and engagement across affiliate and partner channels
  • Employee engagement and employer brand effectiveness
  • Marketing ROI, budget effectiveness, and operational efficiency
Why This Role Matters

This role is critical to modernizing TRG's marketing capabilities and positioning the company for long-term growth. The CMO will directly influence how TRG competes, differentiates, communicates, and scales in an evolving real estate and title insurance landscapemaking it one of the most impactful leadership roles in the organization.

About TRG

TRG is one of the nation's largest and fastest-growing title insurance underwriters, delivering trusted solutions to a broad range of customers and protecting property ownership rights across America. At TRG, we don't just underwrite title insurance policies we build partnerships that last.

As part of our broader network, we proudly serve leading affiliate partners, including Anywhere Real Estate, Inc. a subsidiary of Compass, Inc. (d/b/a Compass International Holdings) (NYSE: COMP), HomeServices of America (a Berkshire Hathaway affiliate), Lennar (NYSE: LEN and LEN.B), and Opendoor Technologies Inc. (NYSE: OPEN) and a large network of strong independent agents.

We are powered by our people their expertise, dedication, and passion drive everything we do. As a Great Place to Work-certified company, we believe our employees are our greatest asset. Your success drives ours, and at the core of our company is a commitment to help you own, develop, and nurture your career.

Why Work with Us?

  • Lead in the Industry: Join one of the nation's largest and fastest-growing title insurance underwriters.
  • Powered by Our People: Be part of a team where your talent and ideas fuel innovation and
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Chief Marketing Officer • Washington, DC, United States

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