Director / Senior Director Payer Marketing

Director / Senior Director Payer Marketing

The Director / Senior Director Payer Marketing will be responsible for executing the U.S. payer value communication strategy and tools to support optimal product access. This individual will lead the creation of payer-facing resources, including value propositions, PIE docs, AMCP dossiers, and field tools. They will work closely with cross-functional stakeholders to ensure that payer messaging is clinically relevant, economically compelling, and compliant with regulatory standards.

Major Accountabilities

Pre-Launch (FDA -24 to 0 months):

• Insight generation & message testing: Conduct payer research project and further message testing to inform Payer Value Proposition and access / contracting strategy
• Payer Value Proposition development: Lead the creation of a value story tailored to payer needs and access barriers by partnering with HEOR and Medical Affairs to shape the clinical and economic positioning
• PIE and AMCP content: Own development of the Pre-approval Information Exchange (PIE) and AMCP unapproved product dossier as well as field tools (e.g., payer value decks, FAQs, objection handlers, and training guides)
• Access pull-through materials (payer, HCP, patient): Develop and create materials facing payers, HCPs and patients to communicate and support patient access (e.g., payer leave-behinds, HCP office reimbursement guides, PA checklists, appeals / med exception templates, SP network cards, affordability guides, etc.)
• Access improvement initiatives & advocacy: Drive initiatives and advocacy collaborations with key disease landscape stakeholders to improve patient access
• Training: Help train payer account teams and FRMs on the value story and how to compliantly deliver payer materials
• Cross-functional & MLR alignment: Collaborate with Legal, Regulatory, and Medical teams to ensure all materials meet MLR and PIE standards
• HEOR: Lead HEOR project with vendors to create required HEOR outputs for AMCP and PIE

Post-Launch (FDA Approval to +6 to 12 Months)

• Payer content development: Update and finalize payer materials, including the AMCP approved dossier, to reflect final label, NDC, and approved claims
• Continued payer insights and message refinement: Assess payer objections and access challenges gathered from field teams and update field resources based on real-world access patterns, denials, or payer pushback
• Access pull-through materials: Collaborate with KAMs, hub and FRM teams to develop tools and content for coverage and prior auth support
• Coverage metrics: Define KPIs and gather usage and impact data on payer tools and messages
• Coverage milestone communication: Partner with Comms and Marketing to communicate early wins (e.g., "XX% of covered lives") to field teams and internal stakeholders
• Payer campaigns: Launch targeted payer campaigns for long-tail regional plans

Job Requirements

Education:

• Bachelor's degree required
• Advanced degree (MSc, MBA, PhD, PharmD, or MD) strongly preferred

Experience:

• At least 5 years in U.S. market access marketing, payer strategy, or related roles
• Demonstrated experience leading AMCP dossier creation and PIE materials
• Experience supporting a successful product launch in an (Immunology) specialty or rare disease area is preferred

Skills/knowledge/behavioural competencies:

• Strong understanding of the U.S. payer ecosystem, including commercial, Medicare, and Medicaid channels
• Familiarity with MLR review processes and compliant access messaging
• Strong collaboration, project management, and communication skills

Why Us?

An exciting job opportunity awaits you! MoonLake is a dynamic and innovative company pushing the boundaries of possibility, and we are looking for passionate individuals to join our stellar team. What we offer: Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment. Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare. Flexibility and Balance: Enjoy a healthy work-life balance while making meaningful contributions to our team. Career Growth: A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.