Marketing & Communications Manager

Marketing and Communications Manager
THE ORGANIZATION
The Union Square Alliance is a 501(C)4 non-profit organization that works to improve the
experience for visitors, workers, and residents in the Union Square area by promoting a safer
and more secure district, enhancing its environmental quality and beauty, and reinforcing the
vitality of its economic base. The objectives of the Alliance are to improve safety and security in
the district; increase its cleanliness; enhance the visitor experience and the beauty of the area;
define and brand the neighborhood; activate our public spaces; promote the district and the
businesses located within it; provide a welcoming environment for visitors; help people
effectively navigate the district; increase the economic viability of the area; and create an ideal
place to live, work, and visit. The organization has been in existence since 1999 but was
renewed and expanded by vote of the property owners within the district and the City and
County of San Francisco's Board of Supervisors in July 2019.
The Union Square Foundation is a 501 (C ) (3) charitable organization established in 2017 to
support and enhance the Union Square area. It operates under the umbrella and is an extension
of the Union Square Alliance. The Foundations mission is to establish a renewed sense of place
for the Union Square area by funding diverse artistic, cultural, and culinary programs, and by
cultivating a welcoming, caring community for all.
POSITION DESCRIPTION
This full-time, regular, exempt position reports to the COO, but will also work closely and take
direction from the CEO. The Marketing and Communications Manager is responsible for
developing, implementing, and overseeing all marketing and communications strategies for the
Alliance and the Union Square Foundation (a 501c3 organization related to the Union Square
Alliance).
This role requires a hands-on leader who will actively execute marketing projects not just a
delegator. The ideal candidate is both a strategic thinker and a doer: someone capable of setting
direction and rolling up their sleeves to get things done. You will directly supervise the Social
Media & Digital Content Coordinator, guiding and reviewing their work while remaining
personally involved in execution across all areas of marketing.
While work hours are typically 9:00 a.m. 5:30 p.m., Monday through Friday, some evening
events and weekend work is required. This is an "at-will" position.
AREAS OF FOCUS
Leadership & Team Management (20%)
Directly supervise, mentor, and develop the Social Media &Digital Content Coordinator,
providing day-to-day guidance, feedback, and professional development opportunities.
Provide oversight, guidance, feedback and support to the intern when related to all
marketing duties.
Assign, review, and approve the Coordinator's work, with input from CEO/COO including
social media content, newsletters, and website updates while remaining actively involved
in execution; this is not a hands-off managing role.
Lead by doing: create content personally, cover for the Coordinator when needed, and take
direct ownership of deliverables when appropriate.
Conduct regular check-ins and annual performance reviews with the Coordinator.
Foster a collaborative, results-oriented team environment.
Manage development and publish the Annual and Mid-Year reports for the Union Square
Alliance as well as the Annual Report for the Union Square Foundation.
Schedule, organize, and lead the Marketing and Events Committee meetings every other
month. Work with the Chair(s) of the Committee to provide regular reports at all Board
meetings.
Marketing Strategy & Planning (20%)
Develop and execute comprehensive marketing and communications strategies aligned with
Alliance goals.
Lead the creation and successful execution of new programs and initiatives, including events
and district activations, as well as existing campaigns and initiatives.
Conduct market research and analyze industry trends to identify growth opportunities.
Establish marketing KPIs, actively track performance, and report results to leadership.
Collaborate with the CEO/COO on long-term strategic planning.
Set the social media strategy and oversee execution by the Coordinator, while personally
contributing content and campaigns.
Marketing Execution & Communications (50%)
Directly develop, schedule, and manage events and activations in the district not just
delegate to others.
Create and design marketing collateral yourself (flyers, graphics, signage) in line with the
Union Square Alliance brand.
Create and design collateral for the Union Square Foundation (a 501C3 organization related
to the Union Square Alliance).
Support marketing for all Foundation events.
Research, develop, design, and order event materials as necessary.
Oversee website maintenance and perform hands-on updates when needed; review and
approve website changes prepared by the Coordinator.
Personally draft, design, and send newsletters and email campaigns; review and approve
those prepared by the Coordinator.
Oversee and support social media efforts this includes reviewing and approving the
Coordinator's content as well as personally creating and posting content.
Use Salesforce tools yourself to track Alliance assets and communications.
Collaborate with and support sponsorship deliverables related to marketing.
Marketing for Public Realm Projects (5%)
Lead marketing communications for public realm improvements and special projects
including messaging, promotional materials, and community outreach.
Collaborate with internal teams and stakeholders to ensure public realm initiatives are
effectively communicated and promoted.
Coordinate media and public communications related to public realm projects, working
closely with leadership as needed.
Administrative & Other Duties (5%)
Provide administrative support to the team as needed.
Serve as a resource to the community, including answering phones and directing inquiries.
Take notes at weekly staff meetings and review meeting minutes as assigned.
Support marketing intern and Coordinator with administrative tasks as necessary.
REQUIREMENTS/QUALIFICATIONS
Candidates considering applying for this position should have the following qualifications:
Education & Experience
Bachelor's Degree in related fields such as marketing, communications, business, public
relations, or urban planning.
5-8 years of experience in marketing and communications roles with a track record of
hands-on execution.
1-2 years supervising staff, consultants, interns, and/or volunteers.
Experience with social media strategy, content creation, and platform management.
Experience in non-profit organizations, City agencies, or Business Improvement Districts
(BIDs) is a strong plus.
Skills & Competencies
Hands-on, doer mentality: must be willing to execute marketing tasks directly, not just
delegate.
Advanced skills in the Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint).
Experience with CRM databases (Salesforce), Adobe Suite, Canva, and graphic design
software.
Strong written communication skills, including website copy, newsletters, and public-facing
content.
Photography and/or graphic design experience.
Familiarity with social media platforms and content best practices with the ability to
create content personally.
Experience with website management and CMS platforms.
Strong team and interpersonal communication skills.
Previous experience in urban district management, Union Square and San Francisco, other
CBDs/BIDs, and private-public partnerships between City agencies is a strong plus.
Ability to multitask and manage multiple projects simultaneously.
Strong leadership and mentorship abilities with a collaborative mindset.
Applicants must be eligible to work in the United States.
COMPENSATION & BENEFITS
We offer the opportunity to make a difference in Union Square and the City of San Francisco.
Work with a diverse team and be exposed to exciting events, initiatives, and projects.
Compensation for this full-time regular position is commensurate with experience and
qualifications and includes:
Competitive wages: $95,000-$115,000 depending on experience and qualifications.
Medical, dental, and vision insurance
Vacation, sick, and holiday pay
Employer-sponsored commuter benefits of up to $150/month
Ability to participate in 401K plan (after 1 year of service)
Opportunities to grow and develop your skills and advance your career
To apply, send your resume and cover letter to Daniela Vasile
(Daniela@unionsquarealliance.com).
The Union Square Alliance is an Equal Opportunity Employer