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The Cigna Group
Customer Engagement StrategistThe Cigna Group • Remote, Connecticut, United States
Customer Engagement Strategist

Customer Engagement Strategist

The Cigna Group • Remote, Connecticut, United States
1 day ago
Job type
  • Full-time
  • Remote
Job description

Job Description:

  • Drive measurable behavior change by identifying, testing, and scaling high‑value customer engagement opportunities aligned to business, product, and digital priorities
  • Define customer‑centric, data‑driven engagement strategies, including target populations, use cases, channels, frequency, and success metrics
  • Design and map end‑to‑end, multichannel customer journeys across email, SMS, push, web, mobile, and offline touchpoints
  • Lead A/B/n experimentation by owning hypotheses, test briefs, measurement plans, and documented learnings
  • Partner closely with product, analytics, technology, and delivery teams to execute experiments from concept through launch
  • Build trusted relationships with cross‑functional partners to align strategy, remove obstacles, and accelerate impact
  • Translate insights into action by applying learnings to improve current campaigns and inform future strategies
  • Create clear internal documentation and communications that enable alignment, transparency, and shared learning
  • Manage approvals efficiently while maintaining momentum and quality

Requirements:

  • Minimum 5 years of experience in consumer or customer engagement strategy across multiple channels (email, SMS, push, direct mail, agent, web, and mobile)
  • Experience in product marketing, customer relationship marketing, or a closely related discipline
  • Hands‑on experience designing and executing direct‑to‑consumer behavior change initiatives
  • Strong written and verbal communication skills, with the ability to influence across levels and functions
  • Experience working in Agile or rapid test‑and‑learn environments
  • Comfort partnering with data and analytics teams to support both campaign measurement and strategic planning
  • Working knowledge of behavioral science principles and how they apply to customer engagement
  • A collaborative, growth‑oriented mindset with a proactive approach to problem solving
  • Bachelor’s degree or equivalent practical experience (degree preferred, not required)

Benefits:

  • medical, vision, dental, and well-being and behavioral health programs
  • 401(k)
  • company paid life insurance
  • tuition reimbursement
  • a minimum of 18 days of paid time off per year
  • paid holidays
  • leaves of absence
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Customer Engagement Strategist • Remote, Connecticut, United States

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