Digital Marketing Consultant
TradeJobsWorkForce62682 San Jose, IL, USDigital Marketing Consultant Job Duties: Cultivate and grow new business opportunities through professional networking ... Show more
Digital Marketing Specialist (Paid Search)New Day Executive Search • Peoria, IL, United States
Digital Marketing Specialist (Paid Search)
New Day Executive Search • Peoria, IL, United States
1 day ago
Salary
$60,000.00–$70,000.00 yearly
Job type
- Full-time
Job description
Digital Marketing Specialist (Paid Search)
Seeking a Digital Marketing Specialist (Paid Search) to manage and optimize Google Ads campaigns that drive ecommerce growth. This role is ideal for a data-driven marketer with hands-on experience in Search, Display, and Shopping campaigns who enjoys analyzing performance, testing new strategies, and maximizing return on ad spend.
Compensation & Benefits
- Competitive salary of $60K to $70K
- Hybrid schedule, 4 days in office, 1 day remote
- Low-cost medical, dental, and vision insurance
- 401(k) with company match
- Company-paid life & AD&D insurance plus optional life, AD&D, critical illness, and accident coverage
- Short- and long-term disability
- Paid time off, holidays, parental leave, & bereavement leave
- Tuition reimbursement and more!
Qualifications
- Bachelor's degree in a related field.
- 2 to 4 years of Google Ads experience (Search, Display, and Shopping).
- Strong knowledge of keyword research and campaign optimization.
- Experience with Google Analytics, Google Tag Manager, and conversion tracking.
- Strong analytical and reporting skills.
- Proficiency in Excel or Google Sheets.
- Excellent communication and organizational skills.
- Experience with Performance Max, remarketing, or ecommerce is a plus.
Responsibilities
- Manage Google Search, Display, and Shopping campaigns.
- Optimize budgets to maximize ROAS and revenue.
- Conduct keyword research and build campaign structures.
- Write, test, and optimize ad copy.
- Monitor bids, budgets, and campaign performance.
- Implement negative keyword strategies.
- Partner with creative and web teams on campaign messaging.
- Execute A/B testing across audiences, creatives, and bidding strategies.
- Build and manage first-party audience segments.
- Prepare performance reports and recommendations.
- Stay current on Google Ads best practices and updates.
- Perform other duties as assigned.
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Digital Marketing Specialist (Paid Search) • Peoria, IL, United States
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