Senior Product Analyst - Data & Integration

Senior Product Analyst Data & Integration

Join the ranks of visionary technology leaders at First Americanwhere history meets innovation, and tradition fuels transformation. As a Senior Product Analyst Data & Integration, you'll play a critical role in shaping how customer data powers the future of our sales, marketing, service, and AI capabilities. This role goes beyond traditional business analysis. You will serve as the strategic bridge between Sales, Marketing, Engineering, and Enterprise Data teams to ensure customer and engagement data are connected, governed, and activated across our Salesforce ecosystem and custom platforms. We're looking for someone who enjoys solving complex business problems, translating strategy into actionable requirements, and influencing cross-functional teams without direct authority. This is an opportunity to help define the future of enterprise customer data while enabling next-generation digital experiences and AI-powered capabilities. Be part of a team that's transforming the title and settlement industry through innovation, modern technology, and intelligent customer engagement.

What You'll Do

• Partner with Marketing, Sales, Data Operations, Engineering, and Enterprise Data teams to define business capabilities supported by Salesforce, Data360, Marketing Cloud, and custom platforms.
• Lead discovery sessions with business stakeholders to identify customer, engagement, operational, and behavioral data requirements that support sales, marketing, servicing, analytics, and AI capabilities.
• Partner with business stakeholders to define the business logic, data requirements, and integration patterns that govern how customer and engagement data is captured, transformed, activated, and shared across enterprise platforms.
• Translate business objectives into scalable business requirements, user stories, process flows, functional specifications, and data mapping documentation that support technical implementation.
• Collaborate with Engineering and Enterprise Data teams to design scalable, reusable integration patterns that improve platform interoperability, reduce duplicate development, and accelerate delivery.
• Define business rules supporting customer & engagement data assets across Salesforce and connected platforms.
• Serve as the liaison between Sales, Marketing, Data Operations, and Engineering teams to ensure enterprise customer data supports current business capabilities and future AI-driven experiences.
• Support AI-enabled solutions by ensuring customer profile, engagement, and operational data are connected, accessible, and optimized for intelligent automation, predictive insights, and agentic experiences.
• Collaborate with Product Managers to ensure product roadmaps incorporate enterprise data and integration capabilities while maintaining alignment across Salesforce, marketing technologies, and custom business applications.
• Continuously evaluate business processes and identify opportunities to improve operational efficiency through automation, reusable integration patterns, and modern platform capabilities.
• Create and maintain business documentation, including process maps, functional requirements, user stories, acceptance criteria, and integration specifications.

What You'll Bring

• Bachelor's degree in Business, Information Systems, Computer Science, Data Analytics, or a related discipline, or equivalent experience.
• 5+ years of experience leading business analysis, product analysis, or solution analysis within Salesforce or enterprise CRM ecosystems.
• Experience working with Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Data360.
• Experience with customer data platforms such as Segment.
• Strong understanding of enterprise customer data, data integration, identity resolution, APIs, event-driven architectures, and modern integration patterns.
• Expertise in requirements gathering, business process analysis, stakeholder facilitation, process modeling, and user story development.
• Strong understanding of customer data governance, data quality, and business data stewardship.
• Excellent communication and influencing skills.
• Experience supporting enterprise AI initiatives, intelligent automation, or customer data activation strategies is preferred.

Preferred Qualifications

• Salesforce Business Analyst Certification or Salesforce Administrator Certification.
• Salesforce Data Cloud (Data360) Consultant Certification.
• Salesforce Agentforce Certification.
• Experience with MuleSoft or enterprise integration platforms.

Pay Range: $112,400.00 - $149,800.00 AnnuallyThis hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).

First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.