Marketing Specialist

Job Description

We're looking for a versatile, hands-on Marketing Specialist who thrives as a generalist and can move fluidly between product marketing content, web production, and performance channels. You'll be the kind of marketer who can write a compelling product page in the morning, build and publish it in WordPress over lunch, and optimize a paid search and social campaign by the afternoon. You're equally comfortable thinking about messaging and positioning as you are reading a CPL report.

This is a high-impact role for someone who wants ownership across the funnel and the chance to directly influence pipeline at a fast-growing vertical SaaS company. If you like wearing multiple hats, learning a niche industry deeply, and seeing your work drive measurable results, you'll fit right in.

Duties & Responsibilities include:

Product & content marketing

• Translate product features and capabilities into clear, benefit-driven messaging that resonates with millwork and cabinetry business owners.

• Write and produce marketing content across formats — landing pages, web copy, emails, case studies, one-pagers, ad copy, and campaign assets.

• Partner with product and sales to keep positioning sharp and messaging consistent across the buyer journey.

Web production (WordPress)

• Build, edit, and publish web pages in WordPress — from landing pages to product and resource pages — with an eye for layout, conversion, and on-page experience.

• Maintain and improve the website over time: updating content, fixing issues, A/B testing, and ensuring pages stay fast, on-brand, and conversion-ready.

Paid social & paid search

• Plan, launch, manage, and optimize paid campaigns across search (Google Ads) and social (LinkedIn, Meta, and others as relevant).

• Own day-to-day campaign management: audiences, creative, budgets, bidding, and ongoing testing to improve cost-per-lead and ROAS.

• Report on performance and translate results into clear next steps.

Demand generation

• Support full-funnel demand gen programs that drive leads and pipeline — across email, webinars, events, content syndication, and nurture.

• Help build and execute integrated campaigns from concept through measurement.

• Track and report on funnel metrics, contributing to a continuous test-and-learn culture.

Knowledge and Preferred Qualifications:

• Attention to detail sets you apart. You’ll be working across multiple projects at once, and get to be responsible for delivering them with a high standard of quality

• You’re organized, efficient and deadline driven

• Experience marketing to manufacturers, the construction/building products space, or other niche/vertical industries.

• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce).

• Comfort with analytics tools (GA4, Google Search Console, Looker Studio) and ad platforms' native reporting.

• Basic design or creative production skills (Canva, Figma, Adobe Creative Suite).

• Experience with webinars, events, or field marketing.

Qualifications

• Ability to travel for maximum of one week at a time. Both domestic and international travel may be required. A valid US passport will be required, if not already in place. Weekend travel may be required during conventions and shows.
• Your position is not expected to require a significant amount of travel, but we expect that you might be on the road up to 20% of your time.
• Ability to sit for extended periods of time.
• Ability to work / look at a monitor for extended periods of time.
• Ability to lift 45lbs or less.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Accessibility & Work Environment

INNERGY is committed to fostering an inclusive and accessible workplace. We support reasonable adjustments for individuals with disabilities in accordance with applicable laws. If you require any accommodations during the recruitment process or in your role, please let us know.

This role is primarily computer-based and may involve extended periods of screen time and frequent communication through digital tools. Work may be performed remotely or in an office setting, depending on the role and location. We prioritize employee wellbeing, flexibility, and a safe, supportive work environment across all regions.

Equal Opportunity Employer

INNERGY is an Equal Opportunity Employer that values diversity at every level of the organization. We are committed to creating a workplace free from discrimination and harassment. All qualified applicants will be considered without regard to race, color, religion, sex, age, sexual orientation, pregnancy, gender identity or expression, national origin, disability, veteran status, or any other protected characteristic under applicable law.

Location Eligibility Notice

This is a U.S.-based remote role. Due to current regulatory requirements, we are only able to consider candidates residing in certain U.S. states.

Eligible states include, but are not limited to: Texas, Florida, Missouri, Arizona, Indiana, North Carolina, and Wisconsin.

At this time, candidates located in California, Colorado, New York, Illinois, Washington, or other states with active pay transparency requirements are not eligible for consideration.