Director, Audience Strategy and Customer Data

Director, Audience Strategy & Customer Data

The Director, Audience Strategy & Customer Data will define how Thomson Reuters understands, segments, and engages customers to drive relevant customer experiences and measurable brand and pipeline growth. This is a strategy and business-outcomes role first: you'll set the vision for a unified customer data and audience approach, then direct the technology and data infrastructure, including modern CDP capabilities and AI-driven tools, needed to execute it.

We're looking for a commercially minded leader with strong customer-experience instincts, someone who thinks in terms of business impact and translates that into data and technology requirements, not the reverse. You'll need to lead through influence across a complex organization, bringing clarity and direction to cross-functional initiatives spanning data, technology, and go-to-market teams. Deep technical fluency in CDP/MarTech is a plus, not a prerequisite: the bar here is strategic judgment and the ability to connect customer insight to business performance.

About the Role:

Customer Data Platform Ownership

• Own the strategy, roadmap, and operational health of the Customer Data Platform (CDP), including data ingestion, data quality, identity resolution, and profile management.
• Ensure the CDP supports scalable activation across downstream marketing and sales platforms.

Audience & Segmentation Strategy

• Define and operationalize audience strategy across acquisition, cross-sell, up-sell, and retention use cases.
• Oversee segmentation governance, audience definitions, and lifecycle use cases in partnership with Marketing strategy and planning teams.

Data Enrichment & Data Quality

• Lead third-party data enrichment initiatives (e.g., firmographic, intent, contact enrichment) to improve coverage, accuracy, and actionability of customer profiles.
• Drive standardization and continuous improvement of key attributes (e.g., job titles, personas, account linkage).

AI & Automation Enablement

• Sponsor and operationalize AI-powered capabilities (e.g., audience agents, data quality agents, whitespace analysis) within the CDP and affiliated platforms.
• Partner with enterprise Data & Analytics and Technology teams to ensure AI solutions are scalable, governed, and aligned to enterprise architecture standards.

Team & Delivery Leadership

• Lead and develop a high-performing team spanning audience operations, data engineering, product management, and delivery coordination.
• Establish clear delivery cadences, sprint governance, and prioritization in collaboration with PMO and engineering partners.

Cross-Functional Partnership

• Serve as a strategic partner to Marketing, Sales Operations, IT, Enterprise Architecture, Privacy Office, and Sourcing.
• Translate business needs into scalable data and audience capabilities while ensuring alignment with enterprise data and privacy standards.

Measurement & Impact

• Define success metrics tied to audience effectiveness, data quality improvements, activation adoption, and marketing-generated pipeline influence.
• Ensure transparency and reporting on progress, outcomes, and value creation.

About You:

Required

• Bachelor's degree in a quantitative, technical, or business-related field, or equivalent experience.
• Significant experience leading customer data, audience strategy, marketing technology, or analytics functions in a complex, matrixed enterprise environment.
• Strong understanding of CDPs, marketing data ecosystems, and data-driven audience activation.
• Proven ability to lead cross-functional initiatives and influence senior stakeholders.
• Experience managing teams and external partners in a matrixed environment.

Preferred

• Experience with AI-enabled data or marketing platforms.
• Familiarity with enterprise data governance, privacy, and compliance considerations.
• Background working closely with demand generation and marketing analytics teams.

What's in it For You?

• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact: ?We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $137,200 USD - $254,800 USD. Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy,