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Trading Academy
Sr. Performance Marketing ManagerTrading Academy • irvine, CA, US
Sr. Performance Marketing Manager

Sr. Performance Marketing Manager

Trading Academy • irvine, CA, US
3 days ago
Salary
$90,000.00 yearly
Job type
  • Full-time
Job description
SR PERFORMANCE MARKETING MANAGER TRADING ACADEMY - (Remote) - United States About Trading Academy® Trading Academy is a global leader in financial education, providing individuals with the knowledge, tools, and support to build skills and confidence in the financial markets. Through a combination of in-person instruction, online learning, and ongoing student support, Trading Academy is committed to helping students make better financial decisions in any market. The Role We are hiring a Senior Performance Marketing Manager to own and improve our Meta advertising program. This is a senior individual contributor role where you will manage the platform daily, test multiple campaign variables and own the outcome. There is no team to manage. We need a hands-on operator to evaluate data, develop strategies, get buy-in from leadership, and deliver results. What You'll Do * Leverage our Meta Conversions API (CAPI) connection to drive Scale and Cash ROI improvements in our Meta campaigns * Build, launch, and scale Meta campaigns to deliver qualified buyers and cash ROI, not just lead volume. * Evolve our Meta campaigns and performance based on a deep understanding of our KPIs and first-hand experience in leveraging CAPI for other businesses. * Work with our Director of Business Optimization to align incremental, data-driven test design * Manage long sales-cycle, event-based campaigns from top of funnel to revenue conversion. * Adjust campaigns to consistently deliver monthly cash, buyer, and sales targets. * Utilize off-platform analysis to diagnose and improve campaign performance. * Mitigate lead fraud and low-quality traffic proactively. * Collaborate closely with creative, analytics, and sales teams to close the loop between ad spend and business results. What We Require * 3+ years of experience with Meta Conversions API: leveraging, maintaining, and optimizing a Meta Conversions API (CAPI) connection. * Hands-on experience with server-side event architecture, deduplication logic, Event Match Quality (EMQ) improvement, and parameter enrichment are required. * Deep, hands-on fluency across Meta's full platform stack: Events Manager, Ads Manager, Advantage+ and ASC campaigns, value-based lookalikes, Aggregated Event Measurement (AEM), and the Meta Marketing API. * Experience with server-side event implementation - whether through server-side GTM, Meta's Conversions API Gateway, or direct API integration. In short, illustrate a proven ability to leverage and evolve a Conversion API to deliver performance improvement. * A documented, progressive track record of scaling spend while improving efficiency - cost per qualified lead down, ROAS up, consistently. Be prepared to discuss specific numbers, accounts, strategic and technical decisions you made and why. * Strong analytical capability applied directly to business outcomes: cash ROI, cost per buyer, and qualified lead quality. * Experience operating with channel ownership and accountability in a fast-paced, high-growth environment. Preferred Qualifications * Experience with big-ticket, high-consideration products and offers with long sales cycles. * Event-based or webinar-style lead generation campaigns. * Familiarity with CRM platforms and landing page tools. What We Offer * Competitive salary ($90,000-$115,000) * Comprehensive benefits - health, dental, vision, 401k * Access to full suite financial education products
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Sr. Performance Marketing Manager • irvine, CA, US

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