Fall 2026 Social Media and PR Intern

Mission

We are Hartford Athletic. Our mission is to provide a world class professional soccer experience and make our community the best place to live, work, and play.

Overview

Hartford Athletic is seeking a creative, digitally savvy social media and PR Intern looking to learn and grow within the sports and entertainment industry. The social media and PR Intern will work closely with the Marketing & Communications team to help tell the story of Hartford Athletic across social platforms, with a strong focus on real-time gameday content and TikTok strategy. Ideal candidates will have a passion for social media, storytelling, and soccer, along with the instincts to capture and post content in the moment during a live match.

Please note that this internship requires attending and working at all Hartford Athletic home matches, including weekday and weekend games at Trinity Health Stadium.

Responsibilities

• Be an integral part of the Marketing & Communications team
• Contribute creative ideas to positive impact Hartford Athletics’ social media channels, with a specific focus on TikTok strategy and content development
• Capture game day content on-site at Trinity Health Stadium, including gameplay, player moments, fan shots, and behind-the-scenes coverage
• Post real-time content across Hartford Athletics’ social media platforms throughout each home match
• Live tweet match updates, key moments, and fan engagement content during home games
• Assist with post-game recaps, including gathering content and supporting the social media and communications team in timely delivery of recap posts
• Attend all Hartford Athletic home matches as part of the content team
• Support remote social media posting and game recap assistance for select away matches
• Attend 1-2 training sessions a week to capture real-time content with players and personnel, focusing on player personality questions, social media trends, and more
• Take on other duties, special projects, and event-day tasks assigned by Marketing & Communications staff

Desired Qualifications

• Passion for social media, content creation, and storytelling
• Strong, current understanding of TikTok trends, formats, and platform strategy
• Comfortable shooting and posting content in real time in a fast-paced, live environment
• Strong writing skills for live tweeting and recap content
• Creative eye for photo and video content, including behind-the-scenes and fan moments
• Positive attitude and willingness to work in a team environment
• Comfortable interacting with players, staff, and fans
• Detail-oriented with strong time-management skills
• Knowledge of soccer and the sports industry preferred but not required

Requirements

• Enrolled in an undergraduate or graduate program and eligible for college credit, otherwise must be a volunteer
• Available throughout the fall semester
• All Hartford Athletic home match days at Trinity Health Stadium (evenings and weekends required)
• Remote availability for select away matches to support social media posting and game recap assistance
• Availability for 1-2 trainings per week for real-time content capture
• Reliable transportation to Trinity Health Stadium

Learning Opportunities

Interns will gain practical experience in:

• Real-time social media strategy and execution for a professional sports organization
• Live gameday content creation, including video, photo, and in-the-moment posting
• Sports communications and public relations
• Platform-specific strategy, with an emphasis on TikTok
• Player and personnel content development
• Professional sports organization operations

This internship is ideal for students pursuing degrees in Communications, Marketing, Journalism, Public Relations, Sport Management, or related fields who are interested in building a career in sports social media and communications.

Hartford Athletic is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital status, veteran status, or any other protected characteristic.

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