Eurofins Viracor LLC is an equal opportunity employer and encourages individuals from all backgrounds to apply. By submitting your application, you acknowledge and agree to the following conditions:
Basic Function and Scope of Responsibility:
This dual-function role is responsible for owning the marketing systems and digital infrastructure that enable scalable growth while also leading product management, development, and commercialization strategy for Viracor's cell therapy diagnostic portfolio. The Marketing Systems Lead & Cell Therapy Product Manager role owns the company's website, CRM (Microsoft Dynamics 365), and marketing technology ecosystem, ensuring effective lead generation, customer engagement, and performance optimization. This position serves as a critical bridge between commercial execution, product strategy, and digital enablement, driving growth through both market-facing innovation and operational excellence in marketing systems. Approximately 80% of the role is dedicated to marketing systems leadership and digital enablement, with the remaining 20% focused on supporting the strategy, development, and commercialization of Viracor's cell therapy diagnostic portfolio.
In this capacity, the role partners closely with Cell Therapy Business Development Managers, field sales, medical affairs, and external partners to define product strategy, develop offerings, and drive adoption across the cell therapy continuum.
Essential Job Duties:
Qualifications:
Essential Knowledge, Skills and Abilities:
Physical Requirements:
Additional Information:
Eurofins USA Clinical Diagnostics is a Disabled and Veteran Equal Employment Opportunity employer.
Marketing Systems Lead & Cell Therapy Product Manager - Kansas City Area • Lenexa, KS, United States
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