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Sr Digital Marketing Specialist - Email Production ManagementFedEx • Memphis, TN, United States
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Sr Digital Marketing Specialist - Email Production Management

Sr Digital Marketing Specialist - Email Production Management

FedEx • Memphis, TN, United States
30+ days ago
Job type
  • Full-time
Job description

Email Production Manager

The Email Production Manager (EPM) is the engine of our email marketing operations. You will oversee the end-to-end lifecycle of high-volume campaignsfrom technical intake and template construction to QA and deployment. We are looking for a process-oriented expert who can balance technical execution in platforms like Salesforce or Adobe with the consultative skills needed to guide internal stakeholders toward email excellence.

Key Responsibilities

  • Act as the primary point of contact for email requesters, communicating confirmed dates, build processes, and timelines to set clear expectations
  • Consult with requesters to advise on email best practices, confirm project requirements & details, share build process and timelines, and set expectations
  • Perform technical audits of creative assets to ensure they meet brand standards and technical specifications for responsive design.
  • Build emails in Marketing Creation platforms (e.g., Stensul, Knak) or Email Marketing Platforms (e.g., Salesforce, Adobe) to support email deployments, including usage of content blocks, dynamic content, and personalization
  • Configure data setup and deployment details
  • Train other requesters on how to use the Marketing Creation platform and templates; draft job aids to scale training
  • Conduct rigorous QA testing across various clients (Outlook, Gmail, iOS) using Litmus or Email on Acid to ensure pixel-perfect rendering.
  • Communicate with requesters and email PMO on the status of projects from prep, in-progress and post-send confirmation
  • Distribute performance reports summarizing results (e.g., open rates, click rates, bounces, unsubscribes, and other KPIs.)
  • Lead email channel health initiatives to improve the email program
  • Strong team member with a positive attitude, willing to help partners and peers to get the job done

Minimum Education

Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline

Minimum Experience

Three (3) years of experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support

  • More advanced degrees may offset experience requirements

Knowledge, Skills, and Abilities Considered a Plus

  • 4+ years in email marketing operations or production
  • Power-user experience in Salesforce Marketing Cloud (SFMC), Adobe AJO, Marketo or similar enterprise ESPs
  • Hands-on experience with modular creation tools like Stensul or Knak
  • Proficiency in HTML/CSS for email (knowing how to fix a broken table is a must) and familiarity with AMPScript or Liquid for personalization
  • Ability to interpret SQL-based audience segments and translate campaign analytics into actionable insights
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Sr Digital Marketing Specialist - Email Production Management • Memphis, TN, United States

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