Develop, implement, and measure communications and marketing campaigns to support and achieve goals/adoption forecasts for initiatives, operational targets, products and services. Communications support and initiatives may include: customer service option adoption; customer satisfaction targets; technology launches; customer education gaps; energy efficiency and management of usage and costs; and collection/payment assistance support. Write and edit content for both external and internal communications. Work closely with subject matter experts to investigate and gather content from varied sources and ensure clear, direct, accurate and consistent communications. Support communications technology and initiatives, including Salesforce, Marketing Cloud, Service Cloud, Customer Communication Preference Center, and Call Center On-Hold Messaging. Execute promotional and communications tactics as follows: manage the development of customer lists for specific campaigns according to segmentation; manage the development and production of external communication vehicles, such as sales collateral, direct mail, bill inserts, email, newsletters, radio, video, product catalogs, digital and social, public
Job Responsibilities
Job Specific Qualifications
Campaign Manager • Newark, NJ, United States
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