Content Marketing Specialist

POSITION PURPOSE AND SCOPE:

• The Content Marketing Specialist plays a key role in bringing the Sisel brand to life through engaging storytelling, creative content, and strategic marketing initiatives.
• This position supports global marketing efforts by creating content that educates, inspires, and connects with customers and distributors across multiple channels.
• The ideal candidate is creative, curious, and eager to learn.
• They enjoy creating social media content, staying current on marketing trends, and finding new ways to tell compelling stories.
• They thrive in a collaborative environment and are excited to contribute to a growing, global brand.
• ESSENTIAL RESPONSIBILITIES • Create engaging content for social media, including short-form videos, graphics, captions, stories, and campaigns that align with the Sisel brand. • Assist in planning, scheduling, and managing content for Sisel's corporate social media channels while monitoring engagement and identifying opportunities for growth. • Develop compelling written and visual content that educates, inspires, and engages customers and distributors across digital marketing channels. • Collaborate with cross-functional teams to gather customer stories, product information, testimonials, and insights while supporting marketing initiatives across the organization. • Support the planning and execution of marketing campaigns, product launches, promotions, distributor recognition programs, contests, and events. • Assist with communications and social media content for international markets, including Australia, while collaborating with regional teams to ensure messaging aligns with local needs and global brand standards. • Coordinate with international markets on written content, translations, and marketing initiatives. • Write, edit, and proofread marketing content across multiple platforms while ensuring consistency with Sisel's brand voice and visual identity. • Conduct market, consumer, and competitor research to identify emerging trends, content opportunities, and innovative marketing ideas. • Stay current on social media trends, emerging platforms, and content best practices, bringing fresh ideas and creative approaches to the marketing team. • Assist with photography, video shoots, and other creative content projects as needed. • Work with external vendors and agencies to support marketing initiatives. • Perform other duties as assigned.

EDUCATION/SKILLS:

• Required: • 1+ years of experience in marketing, communications, social media, or a related field.

Internship, freelance, or portfolio experience will also be considered. • Experience creating content for social media platforms such as Instagram, Facebook, or TikTok. • Strong writing, editing, and storytelling skills. • Excellent communication and collaboration skills. • Highly organized with strong attention to detail and the ability to manage multiple priorities. • Self-motivated with a willingness to learn new marketing tools, technologies, and strategies. • Proficiency in Microsoft Office. Preferred:

• • Bachelor’s degree in marketing, Communications, Public Relations, or a related field. • Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools. • Basic photography and video editing skills. • Experience with email marketing platforms and content management systems such as WordPress. • Experience in direct selling, wellness, health, or consumer products is a plus.

WHAT SUCCESS LOOKS LIKE The ideal candidate:

• • Has a passion for storytelling and creating content that connects with people. • Enjoys learning and growing in a fast-paced marketing environment. • Stays current on social media trends and digital marketing best practices. • Brings creativity, initiative, and fresh ideas to the team. • Works collaboratively and independently while taking ownership of their responsibilities. • Is excited to support a global brand and contribute to marketing efforts across multiple international markets.

PHYSICAL DEMANDS:

• Position is required to sit, stand, walk, stoop, bend, reach and kneel.

Lift up to 25lbs. WORK ENVIRONMENT:

• Noise, dust, lighting, temperature and physical/ergonomic hazards are typically of those usually found in an office environment. Powered by JazzHR