Loyalty and Digital Experience Manager

HTeaO Loyalty Engagement Manager

HTeaO is a thriving franchise brand redefining the beverage experience through premium tea offerings and authentic connections within our CommuniTEAs. With rapid national growth and an unwavering commitment to quality, community, and culture, HTeaO is seeking dynamic talent to help scale our impact.

Responsibilities

Oversee and lead overall Loyalty engagement platforms including overall strategy, planning, creative development, agency management & day-to-day execution

Lead overall calendar planning and creative development for Email/Push/SMS as part of loyalty platform communications

Ensure execution of both marketing campaigns and automated flows in collaboration with agency partners

Oversee daily operations of the guest loyalty platform to ensure stability and performance

Monitor program performance, analyze key metrics, and implement improvements to enhance the consumer experience and program effectiveness and implement initiatives to increase engagement, retention, and lifetime across consumer segments

Lead and manage agency partners both day-to-day and quarterly business review process

Analyze customer cohort data to identify trends, preferences, and opportunities for segmentation

Develop annual Loyalty promotional roadmap that drives enrollment and engagement with the program, driving choice for HTeaO's, incremental traffic and spend, and fuels our data strategy

Oversee and lead website presence on HteaO.com as well as overall SEO trends/tracking

Work with external partners and IT, manage and maintain HTeaO's website, ensuring regular updates and platform improvements

Develop/leverage creative needs for the website to optimize guest communication & site experience

Manage program Terms & Conditions and Frequently Asked Questions (FAQ's)

Troubleshoot and resolve technical issues related to the loyalty platform or hteao.com, working with IT or external vendors as needed

Evaluate and assess SEO platform strategy to maintain overall company and local store search rankings

Oversee and lead overall App experience & creative for HTeaO as part of loyalty guest engagement

Work with external partners and IT, manage and maintain HTeaO's App, ensuring regular updates and platform improvements

Evaluate guest engagement and feedback with the App experience to manage enhancements and roadmap

Develop/leverage creative needs for the App to optimize guest communication & site experience

Collaborate with IT, Operations and Guest Relations to integrate loyalty initiatives into day-to-day guest interactions

Collaborate with HTeaO's brand team to take new loyalty campaigns from concept to reality

Assist with any non-loyalty promotional campaign execution as designed by the marketing team

Stay up to date on the latest trends in customer loyalty, customer engagement programs, and SEO requirements

Qualifications

Bachelor's degree in marketing, Communications, or a related field

Strong writing, editing, and communication skills

Creative thinking and the ability to generate innovative ideas

Excellent time management and organizational skills

Ability to work in a fast-paced environment and adapt to changing priorities

Passionate about people with a genuine desire to understand our guests and operating partners needs and values

HTO EMP., LLC.is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

HTO EMP., LLC is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at ourteamcares@hteao.com