Direct Mail Manager

Description:

Rare Collectibles TV is a leader in the numismatic space, offering rare silver and gold coins with rich historical significance and compelling stories. Our customers aren't just buying products; they're passionate collectors acquiring meaningful pieces of history. We are seeking a highly analytical and execution-focused Direct Mail Manager to lead and scale our direct mail marketing efforts. This role sits at the intersection of strategy, operations, and performance marketing, owning the end-to-end lifecycle of direct mail campaigns while driving measurable growth. You will oversee and elevate our existing direct mail operations while building a more sophisticated, data-driven program that connects collectors to the history, rarity, and significance behind each offering. The role also has a complementary focus on packaging and outgoing collateral, ensuring the physical experience of receiving an order matches the quality and prestige of the collectibles inside.

Responsibilities

Strategic Leadership & Growth

• Own the vision and growth strategy for all direct mail campaigns
• Develop and manage a comprehensive annual direct mail calendar
• Identify opportunities to expand into new customer segments and acquisition channels
• Build highly targeted campaigns based on customer behavior, purchase history, and collector interests
• Continuously test and optimize offers, creative, and audience targeting

Campaign Ownership (End-to-End)

• Plan, launch, and manage direct mail campaigns from concept through execution and reporting
• Select campaign themes, products, and narratives that resonate with collectors
• Ensure campaigns highlight the historical significance, rarity, and story behind each coin

Data Analysis & Performance Optimization

• Analyze campaign performance and customer list effectiveness
• Run and interpret reports to drive decision-making and improve ROI
• Maintain accuracy of campaign and customer data within internal systems
• Generate insights to refine targeting and increase customer engagement and lifetime value

Cross-Functional Coordination

• Collaborate with the graphic design team to develop compelling creative and refine product imagery
• Work closely with internal teams to ensure seamless campaign execution
• Partner with call center and customer service teams to align on campaign messaging and customer experience
• Oversee coordination efforts and ensure all stakeholders are aligned throughout the campaign lifecycle

Revenue Optimization

• Develop and implement upsell and cross-sell strategies
• Identify high-performing offers and scale them
• Refine messaging to better communicate collectible appeal, rarity, and historical importance

AI & Marketing Innovation

• Leverage AI tools and automation platforms to scale direct mail campaign creation, including dynamic and personalized postcard generation
• Integrate direct mail with email and SMS campaigns to create cohesive, multi-channel customer journeys
• Identify opportunities to automate segmentation, creative variations, and campaign deployment
• Test and implement emerging technologies to improve efficiency, personalization, and campaign performance
• Align messaging and timing across all customer touchpoints

Packaging & Outgoing Collateral

• Help guide packaging strategy for high-value products, ensuring presentation matches the quality and prestige of the collectibles inside
• Develop outgoing collateral — product inserts and offer materials — included in customer shipments to reinforce brand storytelling and support cross-sell

Requirements:

Requirements

• 5-7+ years of experience in direct mail, performance marketing, or lifecycle marketing
• Strong analytical skills with experience in campaign reporting and optimization
• Experience with customer segmentation and targeted marketing strategies
• Ability to manage complex, cross-functional projects
• Detail-oriented with strong organizational and database management skills
• Experience collaborating with creative teams
• Interest or experience in packaging or product presentation is a plus
• Familiarity with marketing automation and/or AI tools is a strong plus
• Interest in history, collectibles, or numismatics is a strong plus

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