Marketing Generalist

Marketing Generalist

At Elemental Brands, our success starts with our people. Every day, our engineers, innovators, creators, and problem-solvers work together to develop and deliver innovative LED lighting solutions through Diode LED, Lucetta, Lucetta CI, Gammalux, and Elemental LED. Together, we're driving innovation and helping define the future of the low-voltage linear lighting industry.

That same spirit of innovation and collaboration shapes everything we do. We encourage curiosity, continuous learning, and fresh ideas across every department, empowering employees to grow their careers, make meaningful contributions, and help shape the future of lighting.

Recognized by EDAWN as "Company of the Year Large" and "Employees First Large," and by the University of Nevada, Reno as "Graduate Employer of the Year," Elemental Brands is proud to be an award-winning workplace where people come first, innovation thrives, and careers flourish.

Job Description

Are you a creative, highly organized, and tech-savvy professional who is passionate about lighting technology? We are seeking a detail-oriented Marketing Generalist to join our team and support our marketing department's day-to-day operations.

In this fully on-site role, you will be involved in all aspects of the marketing process, from conducting market research and planning to executing daily campaign details. If you thrive at multitasking, excel in delivering exceptional customer service, and are eager to collaborate cross-functionally with Sales, Product Development, and Engineering, this is the perfect opportunity to help us maintain brand excellence.

Challenge yourself the specifics:

• Assist with the coordination and implementation of marketing strategies and campaigns, including creating engaging content that attracts the target audience
• Contribute to social media and content calendars by supporting the production of relevant and shareable content while maintaining consistent company messaging, tone, grammar, and visual identity
• Maintain, monitor, and track social media platforms across all company brands, ensuring alignment with brand guidelines, including voice, tone, colors, and messaging
• Maintain campaign calendars and organize promotional schedules
• Assist in the creation and maintenance of company swag for customer-facing events
• Act as the first point of contact for all guests, greeting and directing them in a professional and courteous manner
• Utilize and maintain department software tools such as HubSpot, Magento, Monday.com, and WordPress
• Track tasks and progress across projects using Monday.com project management software
• Organize and archive media assets such as photographs and videos using established naming conventions
• Maintain organization and distribution of digital collateral (e.g., brochures, customer-specific documents)
• Assist in the creation of marketing materials using brand guidelines, including PDF flyers, landing pages, lookbooks, rack cards, and forms
• Revise and update existing collateral to reflect current branding and product offerings
• Create and manage event assets such as flyers, QR codes, calendar invites, and related materials for both in-person and virtual events
• Track product release schedules and collaborate with relevant teams to support product launches
• Support senior management by conducting market research, monitoring industry trends and customer behavior, identifying target audiences, and compiling reports as requested
• Perform other duties as assigned

Qualifications

You have a unique combination of skills, talents, and mindset, including many of the following:

• Bachelor's degree in Marketing, Advertising, Communications, or a comparable field, or equivalent experience and training
• Experience in a supportive marketing role is preferred
• Intermediate knowledge of administrative software: Microsoft Word, Excel, and PowerPoint
• Strong technical writing skills and effective verbal communication
• Excellent interpersonal skills and professional representation of the company
• Willingness to learn and communicate a basic understanding of our product lines

Additional Information

All your information will be kept confidential according to EEO guidelines.

The perks and benefits:

• Medical, Dental, Vision, Life/AD&D, Short Term and Long Term Disability Insurance (100% PAID by employer), available first of the month, following the date of hire
• Company-matched 401(k) Plan, at 5%, no vesting schedule
• Paid Time Off (PTO)
• Volunteer Time Off (VTO)
• Three Paid Flexible Holiday per year
• Seven Paid Holidays
• Pre-Tax Flexible Spending Accounts (FSA) and Health Savings Account (HSA) - $200 annual employer contribution
• Career Development Plan Program
• Discounted Corporate Gym Membership at South Reno Athletic Club
• Tuition Assistance
• Employee Discount
• Monthly Birthday Lunch Celebrations
• On-site Snacks and Beverages
• Employee Referral Bonus Program