About Cefaly
CEFALY Technology is the maker of CEFALY, an FDA-cleared, over-the-counter wearable medical device that's clinically proven to relieve migraine pain and reduce migraine frequency.
Migraine is a complex neurological condition that causes intense headache pain, nausea and other symptoms in more than 1 billion people worldwide. Migraine is most often treated with medication, but many patients can't tolerate side effects or find that medication doesn't work for them.
CEFALY provides drug-free migraine relief without a prescription and with minimal side effects. It uses external trigeminal nerve stimulation (e-TNS) to stimulate and desensitize the trigeminal nerve, the primary pathway for migraine pain.
Based in Belgium with U.S. offices in Darien, Conn., CEFALY Technology manufactures specialized electronics for medical applications. Every member of the CEFALY team shares a passion for connecting people with effective migraine treatment.
This is a hands-on role where you will:
What You'll Own
Activation & Conversion Engine: Design and execute the funnel that converts prospects into paid customers. Deeply understand onboarding friction and conversion barriers. Identify high-intent cohorts and unlock conversion lifts.
Hands-On Lifecycle Execution: Build and launch campaigns across email, SMS, push, and in-app messaging. Write copy, set up segments, QA flows, and ship quickly.
Experimentation: Run continuous A/B tests across incentives, messaging, timing, and channel orchestration. Improve conversion week over week.
Martech & Data Ownership: Operate tools like Attentive, VWO, and analytics platforms. Work closely with engineering to improve tracking and reporting.
Marketing Partner: Glean insights from SEO and paid acquisition agencies to understand how customers arrive at the site, and use that to draft high-impact messaging.
Pricing & Offers: Build a smart offer strategy and calendar — understanding what offers to launch, to whom, and when.
Cross-Functional Connector: Be the link between Marketing and our Sales and Customer Support teams — surfacing what customers are asking, where they get stuck, and what's driving churn or hesitation, and feeding that straight into lifecycle and conversion strategy. You'll also make sure Sales and CS always know what's coming down the pipe from Marketing.
Who You Are
Compensation & Benefits
Lifecycle & Growth Marketing Lead • Darien, Connecticut, United States
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