Marketing Technology & Data Consultant (Dealer & Marketing Data Focus)

Marketing Data Analyst

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

This role is responsible for leading the business analysis and data workstream ownership activities for a portfolio of marketing data capabilities that support dealer marketing services. The position works across marketing, analytics, data, architecture, and engineering teams to identify business needs, define requirements, prioritize work, and ensure delivery of high-value solutions.

The successful candidate will play a key role in connecting dealer, customer, and enterprise data to support audience creation, campaign activation, personalization, reporting, and marketing performance measurement. This role requires someone who is comfortable navigating complex data environments, collaborating with both business and technical teams, and driving progress across multiple priorities simultaneously.

What You Will Do:

• Lead requirements discovery efforts with other workstream stakeholders to understand data needs.
• Translate business objectives into Epics, Features, User Stories, acceptance criteria, and functional requirements.
• Own and manage the product backlog for workstream data requirements and capabilities.
• Partner with architecture, engineering, and analytics teams to prioritize work and align delivery plans with business priorities.
• Develop and maintain roadmaps that balance strategic initiatives, business demand, and technical dependencies.
• Support the creation and enhancement of data capabilities that enable audience development, customer segmentation, personalization, marketing activation, and performance measurement.
• Coordinate user acceptance testing activities and validate delivered solutions against business requirements.
• Identify, document, and manage dependencies, risks, and implementation considerations across the program.
• Drive adoption of new capabilities through communication, training, and enablement activities.
• Partner with teams responsible for reporting and analytics to ensure required data assets are available, accurate, and accessible.
• Support data governance and data quality initiatives by helping define business rules, requirements, and success measures.
• Collaborate with multiple stakeholder groups, dealer-facing programs, and technical teams to balance competing priorities and deliver business value.
• Continuously identify opportunities to improve processes, increase efficiency, and enhance user experiences.

This role will work closely with:

• Enterprise Segment Marketing teams
• Dealer Marketing teams
• Digital Channel teams
• Insights & Analytics teams
• Data Engineering teams
• Enterprise & Marketing Architecture teams
• Google Analytics teams

What You Will Have

• Customer Focus: Ability to understand stakeholder needs, balance competing priorities, and deliver solutions that create value for both customers and the business.
• Relationship Management: Proven ability to build trusted partnerships, collaborate across teams, and influence decisions in a highly matrixed environment.
• Technical Excellence: Demonstrated ability to analyze business challenges, define structured requirements, and partner with technical teams to deliver effective data and technology solutions.
• Strategic Thinking: Ability to align day-to-day priorities with broader business objectives while contributing to roadmap planning and continuous improvement initiatives.
• Digital Marketing and Data Knowledge: Understanding of how customer and marketing data enable audience targeting, personalization, campaign activation, measurement, and customer journey optimization across digital channels.

Top Considerations for Top Candidates

• 3-6 years of experience in Business Analysis, Product Ownership, Marketing Technology, Data Products, Analytics, or related fields.
• Experience gathering requirements and translating business expectations into Epics, Features, User Stories, and acceptance criteria.
• Experience working in Agile delivery environments.
• Proven ability to manage priorities across multiple stakeholders and technical teams.
• Strong stakeholder management and influencing skills.
• Experience leading business and technical discussions to drive decisions and outcomes.
• Ability to navigate ambiguity and solve complex business problems.
• Experience working with customer, marketing, operational, or analytics data.
• Strong organizational skills with the ability to manage multiple initiatives simultaneously.
• Ability to communicate effectively with both technical contributors and business leaders.

Preferred Technical Awareness

Candidates are not expected to be hands-on administrators or engineers, but should have familiarity with modern data and marketing technology, including:

• Enterprise Data Lakes - Snowflake / Google Cloud Platform (GCP) - BigQuery
• Hightouch
• Fivetran
• Google Analytics 4
• Salesforce Marketing Cloud
• Google Ads
• Meta Ads
• Marketing performance reporting and measurement solutions
• Marketing activation, data management and data sharing technologies

Top Candidates Will Also Have

• SAFe Product Owner/Product Manager Certification, Agile Certification, or similar credentials.
• Experience supporting enterprise marketing organizations.
• Experience working within dealer marketing teams.
• Experience supporting B2B marketing initiatives.
• Knowledge of marketing measurement and attribution concepts.
• Experience supporting customer journey and personalization programs.
• Familiarity with AI-enabled analytics, insights, or decision-support solutions.
• Experience working with cross-functional teams in large, complex organizations.
• Experience supporting the adoption and enablement of new technology capabilities.

Why Join the Team?

This role offers the opportunity to influence the future of marketing data capabilities within a global organization. You will work alongside marketing, analytics, architecture, and engineering professionals to solve complex business challenges, deliver meaningful customer value, and help shape how data enables more effective marketing programs for Caterpillar dealers and customers worldwide.

What You Will Get

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Summary Pay Range:

$108,318.00 - $169,060.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits