CRM & Lifecycle Marketing Specialist

CRM & Lifecycle Marketing Specialist

Equinox Group is a high growth collective of the worlds most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.

We are passionate about high-performance living and we practice what we preach, investing time in our own health and fitness. We believe that everyone has untapped potential within them, and it takes a disruptive approach to unleash it. We dream big and don't settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what's new, what's now, what's next. Never following, always leading, living ahead of the moment in fashion, culture, and consumer behavior. We aren't just a company; we're a community vested in each other's success. We value humility and a team approach at every level of the company.

If you are a high-performing individual who is passionate about winning and inspiring others, we are excited to discuss career opportunities with you.

Job Description

The CRM & Lifecycle Marketing Specialist will support the execution of Equinox's lifecycle marketing programs across email, SMS, push, in-app messaging, and content cards. This role is hands-on and platform-focused, responsible for building campaigns and journeys in Braze, implementing personalization, and ensuring every communication that reaches our members meets a high standard of quality and accuracy.

This role sits within the CRM team and works across both acquisition and Member lifecycle programs, partnering closely with Brand & Member Marketing, Creative, and Data & Analytics to bring campaigns from brief to live send. The ideal candidate is detail-oriented, highly organized, and eager to develop deep expertise in marketing technology and lifecycle marketing execution.

Key responsibilities

• Build and deploy campaigns and canvases in Braze across email, SMS, push, in-app messaging, and content cards
• Implement personalization to tailor content by club, member behavior, and interests, using Braze tools including Liquid, catalogs, and custom attributes
• Conduct rigorous QA prior to launch, including links, tracking, personalization logic, audience targeting, and rendering across email clients
• Build and maintain audiences, segments, and subscription groups within Braze and our CDP.
• Update and optimize live campaigns and journeys as programs evolve
• Execute campaigns against the CRM calendar, including accurate campaign tagging, routing for approval from program owners, and scheduling sends on the assigned date
• Partner with Brand & Member Marketing and Creative teams to bring campaigns to life in Braze
• Support A/B testing execution and pull campaign performance data to inform reporting and optimization
• Troubleshoot campaign and data issues in partnership with Data & Analytics teams

Qualifications

• Bachelor's degree in marketing, business, or a related field
• 1-2 years of experience in marketing, CRM, or a related discipline
• Interest in marketing technology and enthusiasm for developing expertise in CRM platforms such as Braze
• Strong attention to detail with a high bar for accuracy and quality
• Excellent organizational skills with the ability to manage multiple projects simultaneously
• Strong communication skills and the ability to collaborate effectively across teams
• Interest in customer engagement, audience segmentation, and campaign performance

Preferred

• Hands-on experience with Braze or another ESP or marketing automation platform
• Familiarity with a CDP such as Simon Data, Segment, Hightouch
• Working knowledge of Liquid, HTML, or a similar templating language
• Experience in fitness, wellness, hospitality, or membership-based businesses
• Proficiency in AI Tools and workflows (eg. Claude, Chatgpt)

This role is Monday - Thursday from 10AM - 4PM

Pay Transparency: $45/HR

Additional Information

As a member of the Equinox team you will receive:

• We offer competitive salary and benefits
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.