Senior Growth Marketing Specialist - Alfred Music

Company Information

At Alfred Music and MakeMusic, our core belief is simple: everyone has the potential to improve through deliberate practice. Together under the Peaksware portfolio, our two brands bring together world-class educational publishing and cutting-edge music technology to enable musicians, instructors, and creators to unleash their full potential.

• Alfred Music inspires generations of musicians through high-quality method books, sheet music, and educational resources.
• MakeMusic powers the future of music tech through digital platforms like MakeMusic Cloud that transform how music is taught, learned, and practiced.

When you build your career with us, you join a supportive, creative team dedicated to supporting music educators and inspiring musicians around the world.

General Summary

Reporting to the Senior Manager, Growth Marketing, the Senior Growth Marketing Specialist will implement growth strategies and tactics to drive customer acquisition, engagement, conversion, and retention of our products and services. Through collaboration and in-depth knowledge of our products and customers, you will create and deliver impactful strategic marketing campaigns for key customer segments. You will collaborate with your team to develop strategies that maximize marketing impact via tactics and channels including email, in-app messaging, push, etc.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

Core Functions

Lifecycle and campaign management

• Manage email, in-app, and push campaigns end to end, including setup, tracking, and multivariate testing.
• Improve the email development and deployment process, including dynamic content, targeting, personalization, and templates.
• Support data integrations with ESP and in-app messaging platforms.

Demand generation and analytics

• Design and execute multi-channel lead generation campaigns across search, social, and display to build a pipeline for both self-service and high-touch sales cycles.
• Own conversion rate optimization for high-traffic landing pages and lead capture forms, using A/B testing to reduce friction and lift conversion.
• Track and report team KPIs, including performance summaries, test results, and conversion tracking, and keep stakeholders updated on campaign performance.
• Partner with marketing, data, and product teams to develop engagement strategies and iterate toward specific KPI and business targets.
• Define go-to-market strategy and planning, including positioning, value proposition, and launch approach.

Partner and distributed brand marketing

• Serve as the day-to-day contact for partner and distributed brand follow-up, surfacing risks early and resolving misalignment before it impacts timelines or contracts, while driving post-meeting execution by capturing action items, confirming owners and timelines, and following through to close.
• Ensure contractual marketing commitments to partners are fulfilled.
• Create Distribution and Publishing Partner content, including emails, blogs, gated content, catalogs, videos, landing pages, and digital advertising.
• Support partner events end to end, from ordering materials and event planning through chargebacks and issue resolution.
• Collaborate with distributed brands on co-marketing that extends reach and creates mutual value.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requirements

Required Qualifications

• 3+ years of marketing experience in a SaaS environment.
• Demonstrated ability to follow through on cross-functional commitments and resolve conflicting priorities or expectations diplomatically, keeping multiple partners and internal stakeholders aligned.
• Proven experience tracking "Cost Per Lead" (CPL) and "Customer Acquisition Cost" (CAC) across various channels and campaigns.
• Strong communication, project management, and time management.
• Detail-oriented, very organized, a multi-tasker and able to work well under pressure.
• Strong history of using enterprise-level email and multichannel service platforms to manage email lists, conduct audience segmentation, A/B testing, and deploy and track email, in-app, and push campaigns.
• Experience using HTML and CSS to develop email templates and landing pages.
• Experience building email automations and drip programs.
• Demonstrated experience tracking data, including standard email engagement, metrics, and web analytics tools (Google Analytics)
• Understanding of Agile marketing principles, values, and process or a strong desire to learn.
• The role often requires long hours on your feet and the ability to lift/move event materials (up to 30–50 lbs).
• Ability to work extended hours and travel up to 15% as necessary.

Desired Qualifications

• Familiarity with academic and private studio teaching workflows and market needs.
• Solid grasp of the music education publishing market.
• Experience with music tech & EdTech platforms.

Degrees are not required and we value all forms of continued education including traditional four-year degrees, post-graduate degrees, associates degrees, bootcamps, online training, professional certifications, self-teaching and more.

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits

Compensation

We are committed to fair and equitable compensation practices. The annual salary range for this role in Colorado is $68,550 - $114,250. We typically hire at the lower to mid-point of the range, with the top end reserved for internal growth and exceptional performance. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. In addition to base salary this position will be eligible for an attractive performance based variable compensation plan.

Benefits and Perks:

Health

• We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
• Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.

Disability and Life

• We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
• Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.

Additional

• We offer a 401(K) including a company match.
• We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
• Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers.
• Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.
• Access to our onsite Music and Podcast Studio.

If you require a reasonable accommodation to review our website or to apply online, please fill out our Candidate Accommodations Request Form.

Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

Recruiting Agency Notice: We do not accept agency resumes or assistance. Please do not forward resumes to our jobs alias or our employees. We are not responsible for any fees related to unsolicited resumes.