Global Office Print Product Marketing Manager

Global Office Print Product Marketing Manager

The Product Marketing Manager is responsible for defining the positioning and messaging for HP's product and solutions portfolio. This includes both new product introductions and existing portfolio segments, ensuring compelling, differentiated content and tools that support sales effectiveness and drive adoption across the full range of the HP office print portfolio. This person coordinates key checkpoints throughout the NPI lifecycle, and partners with cross-functional teams to shape product positioning and differentiated value propositions. This role translates customer insights into compelling messaging and sales-ready content that brings HP's promise to life across every stage of the customer journey. This role ensures alignment across product, category, sales, and marketing teams, translating technical features into compelling customer benefits that support successful market entry. Strong leadership, strategic thinking, and the ability to deliver clear, persuasive launch positioning are essential for success in this position.

Key Responsibilities

Positioning & Messaging:

• Develop clear, compelling, and differentiated value propositions and external-facing messaging for HP products and solutions, ensuring they align with market needs, customer insights, and competitive landscape.

Market & Competitive Analysis:

• Serve as the marketing lead for market, customer, and competitive insights, identifying trends and opportunities that inform portfolio strategy and positioning.
• Translate insights into differentiated messaging and recommendations that support high-impact launches, stronger sales conversations, and sustained market relevance.

Sales Enablement:

• Lead the creation and curation of impactful sell-in materials (presentations, one-pagers, competitive sell-against tools, etc) that strengthen sales effectiveness.

Oversee End-to-End New Product Introductions:

• Collaborate with the Global Business Unit (GBU) during initial product roadmap planning to assess market opportunities and align strategic objectives.
• Participate in strategic checkpoints throughout the New Product Introduction (NPI) lifecycle, ensuring early marketing inputs are incorporated into product and positioning development.
• Work closely with category, sales, and market partners to ensure alignment and consistency of all customer-facing content.
• Monitor performance and continuously optimize messaging and sell-in content to boost usability and conversion rates.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field required.
• 35+ years of experience as a Product Marketing Manager or in a related role.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong written and verbal communication skills, with the ability to craft clear and persuasive messaging.
• Experience working cross-functionally with product, sales, and marketing teams.
• Analytical mindset with familiarity in using data to drive decisions and measure outcomes.
• Proficiency with marketing tools and platforms, content management tools, and analytics software, is a plus.

What We Offer

• A truly international experience: Work in a global organization with colleagues from 60+ nationalities, collaborating across cultures and geographies.
• Continuous growth & career development: Multiple internal mobility and career opportunities, supported by HP's learning platform to keep growing your skills.
• Competitive benefits package, including:
• Hybrid work model (home office / office), depending on the role/functions
• Health & Life insurance
• Ticket Restaurant Vouchers or lunch at reduced prices at our canteen
• Flexible working hours to support worklife balance
• HP Flex Program: Kindergarten vouchers & Transport Card
• Exclusive HP products offers and discounts for employees, friends and family
• Inclusion & belonging at the core: Join our global employee networks such as Women, Pride, Inclusion, NextGen, Sustainability & DisAbility, with opportunities to get involved locally.
• Give back to the community: Participate in volunteering initiatives or join our annual HP Charity Day held onsite.
• Stay active & energized: Access our sports center (indoor & outdoor) with 25+ coordinated activities.
• Creativity & innovation: Enjoy our Printing Happy Hourfrom photos to large postersand hands-on workshops using the latest printing technologies, from wall covers to 3D printing.
• Easy commuting: Free parking available or excellent access via nearby train services.
• Women Network initiatives: Networking events, STEM promotion, business acumen talks, worklife balance sessions, and future skills development.

Sales&Services

Job - Marketing

Schedule - Full time

Shift - No shift premium (Spain)

Travel - 25%

Relocation - No

Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"