Senior Integrated Content Strategist

Job Description

We're seeking a talented and strategic Senior Integrated Content Strategist to join our dynamic marketing team. In this role, you will lead the day-to-day development, management, socialization, and implementation of comprehensive content strategies that guide audiences seamlessly through the customer journey—from awareness to conversion—while aligning with priority personas, product innovations, and key campaign objectives.

As the bridge between high-level campaign plans and content execution, you'll transform inputs such as audience insights, product messaging, and business goals into impactful, actionable strategies. You will play an active role in shaping these strategies by staying attuned to market trends, audience behaviors, and industry developments, while partnering with cross-functional teams to turn strategies into action.

Key Responsibilities

• Develop comprehensive content strategies in collaboration with campaign managers, leveraging audience insights, campaign goals, and business objectives to create end-to-end, data-driven strategies
• Create detailed content recommendations on formats (videos, blogs, social posts, interactive tools) and distribution channels tailored to target personas
• Drive innovation by proactively identifying emerging content trends, channel features, and new formats to keep strategies competitive and aligned with industry advancements
• Collaborate cross-functionally with campaign managers, product marketers, creative directors, and digital leads to ensure consistent, connected content implementation
• Partner with creative leads to champion differentiated, engaging messaging and CTAs that resonate with customer needs at each funnel stage
• Monitor campaign performance data and engagement metrics to provide actionable insights and refine strategies for continuous improvement
• Support operational excellence by collaborating on workflows, resource allocation, timelines, and budgets
• Contribute to and maintain content playbooks documenting best practices and learnings

Qualifications

To be successful in this role you have:

• 12+ years of experience in marketing, content strategy/creation, channel strategy, campaign management, or related roles within B2B SaaS or technology
• Proven success designing and executing multi-channel, persona-driven content strategies that drive measurable business results
• Experience leveraging or thinking critically about integrating AI into work processes, workflows, and decision-making
• Exceptional leadership and cross-functional influence skills
• Strong ability to prioritize and execute in a fast-paced environment
• Expertise in data-driven decision-making and performance analysis
• Passion for AI, innovation, and experimenting with new tools and ideas

JV20

For positions in this location, we offer a base pay of $155,400 - $272,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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