Marketing Specialist, LATAM

Marketing Specialist LATAM

We are seeking a marketing specialist for innovative products in our orthopedics portfolio. The main responsibility will be LATAM responsibility for the growth downstream with countries. Will assist in developing and executing regional marketing strategies across Latin America to drive product adoption, surgeon engagement, market share growth, and commercial excellence. Acts as the bridge between global marketing, regional sales teams, distributors, KOLs, and medical education programs.

The Marketing & Medical Education responsibilities include:

• Product Marketing & Launches
• Assist with new product launch activities and execute regional product launch strategies.
• Adapt global marketing plans to LATAM market realities.
• Create localized technical and clinical marketing materials.
• Support pricing, positioning, forecasting, and lifecycle management.
• Analyze competitive activity and market trends.
• Interacts directly with Regional Marketing Lead, Regional Business Managers and Distributors to identify new market opportunities, prepares regular marketing activity reports and provides support to the sales organization.
• Medical Education & Surgeon Engagement
• Plan and execute cadaver labs, workshops, webinars, and training programs to drive surgeon adoption.
• Develop educational content and procedural training resources.
• Coordinate regional faculty and speaker programs.
• KOL Management
• Build relationships with orthopedic surgeons and key opinion leaders.
• Support advisory boards and clinical consulting activities.
• Identify regional advocates and early adopters.
• Coordinate KOL participation in launches and congresses
• Congresses and Events
• Manage participation in regional and local orthopedic congresses to drive surgeon adoption.
• Coordinate booth strategy, logistics, promotional materials, and budgets.
• Measure ROI and post-event follow-up.
• Ensure compliance with corporate and regulatory requirements.
• Commercial Partnership
• Collaborate closely with sales leaders and distributors.
• Develop sales tools, competitive comparisons, and clinical messaging.
• Conduct field visits to understand customer needs.
• Support account targeting and growth initiatives.
• Provides pre and post-sale marketing support to distributors, OEMs and resellers.
• Digital Marketing & Communications
• Execute digital marketing campaigns, webinars, e-mail marketing, and social media initiatives.
• Develop internal and external communications.
• Manage localized messaging for different LATAM markets.
• Monitor campaign effectiveness and engagement metrics.
• Analytics & Business Planning
• Analyze sales performance and market share trends.
• Assist in the preparation of forecasts and business reviews.
• Track launch performance and marketing ROI.
• Identify growth opportunities and corrective actions.
• Works individually or with a team in recommending action, scheduling and planning projects, estimating costs and managing projects to completion.

Responsibilities may also include:

• Coordinating trade show activities.
• Assisting with Training and sales education activities.
• Provide field support for large product implementations or evaluations.
• Website and online resource development and maintenance.
• Performing market data research and identifying trends.
• Tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
• Working cross-functionally with various departments.
• This position is not eligible for employer-visa sponsorship.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, Biomedical Engineering, Life Sciences, or related field.
• 3-5 years in medical device marketing, preferably orthopedics, sports medicine, arthroscopy, trauma, or biologics.
• Product marketing and launch experience.
• Experience working across multiple LATAM markets.
• Fluent in English and Spanish.
• Available to travel between 30% to 50% of time (including international)

Preferred Qualifications:

• Strong communication and interpersonal skills (verbal, written).
• Proficient in Microsoft Office Suite of products (e.g., Excel, PowerPoint, Word)
• Ability to multitask in a high paced environment

Benefits:

CONMED offers a wide array of benefits to fit your unique needs. Visit our Benefits Page for more information.

• Competitive compensation
• Excellent healthcare including medical, dental, vision and prescription coverage
• Short & long term disability plus life insurance -- cost paid fully by CONMED
• Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
• Employee Stock Purchase Plan -- allows stock purchases at discounted price
• Tuition assistance for undergraduate and graduate level courses

Know someone at CONMED? Have them submit you as a referral before applying for this position to be eligible for our Employee Referral Program incentives!

CONMED is an equal opportunity employer and does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply. The Know Your Rights: Workplace Discrimination is Illegal Poster reaffirms this commitment.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

If you feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at 800-929-7176 option #5.