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Heartland Food Products Group
National Accounts Manager - MeijerHeartland Food Products Group • Carmel, IN, United States
National Accounts Manager - Meijer

National Accounts Manager - Meijer

Heartland Food Products Group • Carmel, IN, United States
1 day ago
Job type
  • Full-time
Job description

National Account Manager Meijer

Heartland Food Products Group is seeking a National Account Manager (NAM) to lead our business with Meijer and smaller regional accounts, some of Heartland's most strategic retail partners. This role is ideal for a proven CPG sales leader with direct experience calling on these accounts, established relationships with merchandising teams, and a passion for building brands through strong retailer collaboration.

This position is based in Grand Rapids, MI.

What You'll Do

Own Strategic Customer Leadership

  • Serve as the primary sales lead and relationship owner for Meijer
  • Build and deepen partnerships with merchandising teams to drive mutual growth
  • Represent Heartland's brand portfolio with confidence, credibility, and a growth mindset

Drive Growth Across Heartland's Brand Portfolio

  • Develop and execute annual Joint Business Plans aligned to Heartland's growth, profitability, and brand-building priorities
  • Lead assortment, pricing, merchandising, and promotional strategies that expand distribution and household penetration
  • Champion innovation and new item launches, ensuring strong customer alignment and flawless execution

Deliver Results Through Best-in-Class Execution

  • Own volume, trade spend, and profitability targets for Meijer
  • Lead promotional planning, display strategy, and in-store/online execution in partnership with merchandising teams
  • Provide accurate forecasting and demand inputs to support high service levels and efficient inventory management

Leverage Insights to Win at Shelf

  • Use syndicated data (Circana/IRI, Nielsen) and customer insights to identify category opportunities and support fact-based selling
  • Partner with customer merchandising teams to improve shelf placement, promotional ROI, and execution quality
  • Translate data into clear, compelling stories that support brand and category growth

Lead and Develop Talent

  • Set clear priorities, provide ongoing feedback, and support professional development
  • Lead with Heartland's values and foster a high-performance, collaborative team culture

Collaborate Cross-Functionally

  • Act as the voice of Meijer internally, aligning marketing, R&D, supply chain, finance, and operations
  • Partner closely with marketing and category management to deliver customer-relevant brand strategies

What You Bring

Required Qualifications

  • Bachelor's degree required; MBA a plus
  • 7+ years of CPG sales or customer leadership experience
  • Direct experience calling on Meijer required
  • Established relationships with Meijer merchandising teams
  • Strong understanding of grocery retail, trade management, and category management
  • Proven track record of delivering profitable growth
  • Prior people management experience or demonstrated readiness to lead

Preferred Experience

  • Experience managing branded food or beverage portfolios
  • Strong analytical and financial acumen
  • Comfort working in a fast-paced, growth-oriented, matrixed organization
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National Accounts Manager - Meijer • Carmel, IN, United States

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