Vice President, Planning

Vice President, Planning

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for those clients looking to drive transformation, and we've created an approach especially tailored to the unique needs of disruptive, fast-growing brands. We combined the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

The Vice President, Planning leads a planning team across a client account or portfolio of accounts and serves as the senior lead for media planning and client partnership. This individual is responsible for driving integrated media strategy, leading strategic planning processes, fostering strong client relationships, and ensuring seamless collaboration across cross-functional teams. The VP serves as a trusted advisor to clients and internal stakeholders, translating business objectives into innovative, data-driven media solutions that deliver measurable impact. This role combines strategic leadership, team development, operational excellence, and business growth responsibilities.

Responsibilities:

• Strategic Leadership: Own the overall media strategy, planning approach, and strategic direction across assigned accounts. Lead the development of integrated media strategies rooted in audience insights, market dynamics, business objectives, and performance data. Guide strategic decision-making across channels, investment allocation, and media planning recommendations. Drive the annual planning process and oversee development of strategic deliverables. Serve as the senior point of contact for strategic questions, recommendations, and challenges related to client media investments. Collaborate with cross-functional leadership to ensure strategic alignment across all client deliverables. Champion innovation and continuous improvement in planning approaches, tools, and methodologies. Contribute thought leadership through POVs, strategic frameworks, and industry perspectives.
• Client Leadership & Account Management: Own senior-level client relationships and serve as a trusted strategic advisor. Partner with clients to shape marketing priorities, business objectives, and media investment strategies. Lead strategic discussions, presentations, and planning engagements with clients and agency partners. Anticipate client needs and proactively identify opportunities to improve business outcomes. Maintain accountability for account health, strategic quality, and client satisfaction. Serve as a point of escalation for strategic and client-related concerns.
• Team Leadership & Talent Development: Lead, mentor, and develop a high-performing Planning team. Provide day-to-day leadership, guidance, and support to team members. Ensure clear roles, responsibilities, and adherence to agency processes and best practices. Oversee onboarding, training, performance management, goal setting, and career development. Foster an inclusive, collaborative, and accountable team culture. Support recruiting efforts through interviewing, candidate evaluation, and talent development initiatives. Develop future leaders through ongoing coaching and mentorship.
• Cross-Functional Collaboration: Partner closely with internal partners across capabilities to develop integrated solutions. Ensure teams are aligned on strategic priorities, timelines, deliverables, and client expectations. Represent cross-functional perspectives in client and agency partner discussions when needed. Facilitate effective communication and collaboration across disciplines to drive strong business results.
• Business Growth & Agency Leadership: Partner with account and agency leadership to identify and pursue opportunities for organic account growth. Support business development efforts, including new business pitches, strategic workshops, and agency initiatives. Encourage adoption of new agency capabilities, products, and solutions within client recommendations. Assist in scoping client work and evaluating resource needs in partnership with Business Management. Contribute to agency culture, thought leadership, and strategic excellence initiatives.

Knowledge & Expertise:

• Deep understanding of marketing and media strategy
• Strong understanding of the marketing ecosystem and the strategic role of media in driving business outcomes.
• Deep cross-channel media planning expertise with a media-agnostic planning mindset.
• Ability to synthesize data, research, and insights into actionable strategic recommendations.
• Familiarity with media planning, measurement, and research tools, including Clear Decisions and related platforms.
• Knowledge of emerging media trends, healthcare marketing regulations, and industry best practices.

Qualifications:

• 10+ years of media planning and strategy experience.
• 6+ years of leadership and people management experience preferred.
• Deep cross-channel media planning experience.
• Experience leading integrated media strategies across complex brands and stakeholder groups.

Compensation Range: USD $149,340.00 - USD $214,620.00/Annually.