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Benestar Brands
Northern California Area DSD / Operations ManagerBenestar Brands • Ceres, CA, United States
Northern California Area DSD / Operations Manager

Northern California Area DSD / Operations Manager

Benestar Brands • Ceres, CA, United States
10 hours ago
Job type
  • Full-time
Job description

Northern California Area DSD / Operations Manager

Here at Monarca Food Solutions we are committed to our valued employees, leading innovation, quality, and community. We bring better-for you snacking to consumers with brands dating back nearly a century. We are proud to bring high quality snacking happiness to the hearts and bellies of our consumers daily. We love what we do; we think you will love us too.

If you are an individual who likes to be challenged and make a difference in a fast-paced team-oriented environment, look no further. Come join a company committed to its employees and inspiring wellness in consumers everywhere.

Competitive benefits offered to employees:

  • Low-cost Health, Vision and Dental insurance coverage
  • Company paid Short-Term and Long-Term Disability
  • Company paid Life Insurance
  • Voluntary Life and AD&D insurance
  • 401(k) retirement savings plan with company match

You are the leader of the sales organization for NorCal, and you also own the operations.

Lead, recruit, coach, and develop a team of 6 Route Sales Representatives (RSRs) and a Warehouse Manager across the Northern California region (Bakersfield through Sacramento), driving accountability, service, and overall sales performance.

Own district sales strategy and results, including revenue growth, distribution gains, and execution across all routes.

Build & maintain relationships with key retail partners to expand placement, secure additional space and grow key accounts.

Drive new business opportunities, including new accounts, pallet programs, and expand distribution within existing customers.

Execute and enforce pricing, billing, and account controls to protect revenue and ensure accuracy.

Oversee inventory management processes, including forecasting, FIFO execution, and minimizing shrink and returns.

Lead accounts receivable efforts, ensuring timely collections and strong financial discipline across the district.

Analyze and track KPIs, route performance, and service metrics to identify gaps and drive continuous improvement.

Ensure consistent execution of merchandising standards, schematics, and in-store service expectations.

Oversee district operations, including route coverage, warehouse coordination, and process improvements, while partnering cross-functionally with supply chain, finance, and leadership to maintain efficiency and service levels.

Bachelor's degree preferred or equivalent experience.

Bi-ingual a plus (Spanish)

5+ years of experience in Direct Store Delivery (DSD), route-based sales, or consumer packaged goods (CPG), with demonstrated success in a leadership role.

Proven ability to lead, coach, and develop high-performing sales teams in a fast-paced, field-based environment.

Strong track record of driving sales growth, expanding distribution, and improving route productivity.

Deep understanding of DSD operations, including merchandising, inventory control, and in-store execution.

Experience managing key retail accounts and building strong customer relationships that drive long-term growth.

Financial and operational discipline, including experience with pricing controls, accounts receivable, and inventory management (FIFO, shrink, returns).

Data-driven mindset with the ability to track KPIs, analyze performance, and translate insights into actionable plans.

Strong communication, organization, and problem-solving skills, with the ability to influence both internal and external partners.

Valid driver's license with a safe driving record, ability to obtain a DOT Medical Card, and proficiency in Microsoft Office (Excel, Word, PowerPoint).

Field-based role with regular travel between retail accounts, routes, and warehouse.

Frequent standing, walking, bending, and lifting (up to 25 lbs. regularly, up to 50 lbs. occasionally).

Work conducted in a mix of retail stores, independent retail accounts, delivery vehicles, and warehouse environments.

Requires safe operation of company vehicles and adherence to all safety and compliance standards.

Exposure to varying temperatures and conditions typical of warehouse and in-store environments.

This role may require additional responsibilities as needed to support business objectives and evolving operational priorities.

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Northern California Area DSD / Operations Manager • Ceres, CA, United States

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