Sales Manager

Job Title: Studio Sales Manager – beem® Light Sauna (Wellness Studio)

Reports To: Franchise Owner

POSITION OVERVIEW

The Studio Sales Manager is a revenue‑focused leader responsible for driving sales growth, lead generation, and brand visibility for a franchise studio of beem® Light Sauna.
This role owns the execution of sales strategy and marketing initiatives while ensuring the studio is fully optimized to convert prospects into long‑term members.

While operational oversight and team leadership are key parts of the role, sales performance, marketing execution, and revenue accountability are the top priorities.

The ideal candidate is highly motivated by goals, fluent in current marketing tactics, confident in closing sales personally, and skilled at training teams to do the same.

CORE RESPONSIBILITIES (SALES & MARKETING PRIORITY)

Sales Leadership & Revenue Growth

• Own and consistently achieve studio sales targets across all revenue streams: memberships, packages, and retail
• Personally generate sales through in‑studio, phone, online, and event‑based selling
• Build, manage, and optimize the full sales funnel: lead capture, follow‑up, conversion, and retention
• Train, coach, and hold Wellness Sales Associates accountable to sales processes, scripts, KPIs, and closing standards
• Analyze sales performance metrics and implement data‑driven improvements

Marketing Execution & Lead Generation

• Create and execute an ongoing, localized marketing plan focused on new client acquisition, activation, and retention
• Drive organic and grassroots marketing initiatives including community outreach, in‑person networking, and local partnerships
• Build and maintain B2B relationships that generate consistent referral traffic
• Manage and execute digital marketing efforts including social media, email campaigns, and text campaigns
• Track marketing performance and ROI, adjusting strategy as needed to maximize conversion and revenue

Retention & Client Experience

• Implement proven retention strategies that increase usage, satisfaction, and lifetime value
• Ensure a high‑quality client journey from first touch point through long‑term membership
• Address client concerns with professionalism and solution‑oriented communication

TEAM & STUDIO MANAGEMENT

• Recruit, hire, onboard, train, supervise, coach, and mentor all studio staff
• Establish clear performance expectations and accountability for sales and service standards
• Maintain studio readiness including cleanliness, inventory, and facility needs
• Manage studio budget, marketing spend, and performance reporting
• Collaborate closely with the Studio Owner and beem® Corporate Sales & Marketing teams
• Participate in studio, regional, and company‑wide meetings and trainings

JOB REQUIREMENTS & QUALIFICATIONS

Required Experience & Skills

• 2+ years of sales‑driven experience, preferably in fitness, wellness, or service‑based industries
• Proven success in lead generation, follow‑up, and closing new business
• Demonstrated experience executing marketing initiatives that drive measurable sales results
• Strong B2B networking and partnership development experience
• Ability to generate personal sales and train others to do the same
• Comfort owning revenue targets and working in a performance‑based environment

Professional Competencies

• Strong verbal and written communication skills (in person, phone, and email)
• High level of organization, data management, and attention to detail
• Ability to assess KPIs, identify gaps, and take decisive action
• Proficient with computers, CRM systems, and studio software
• Professional, punctual, reliable, and trustworthy
• Ability to remain calm, respectful, and professional in all customer interactions
• Team‑oriented mindset with strong leadership presence

PHYSICAL REQUIREMENTS
The physical demands described here are representative of those required to successfully perform the essential functions of the role.

• Ability to work flexible hours including evenings and weekends as needed
• Ability to sit or stand for extended periods (up to 4+ hours)
• Ability to bend, lift, kneel, climb stairs, and occasionally lift up to 30 pounds
• Must possess close, distance, peripheral, and depth perception vision
• Must be able to effectively hear and communicate in person and via telephone

COMPENSATION & BENEFITS

• Competitive base salary based on experience and performance
• Bonus and/or commission opportunities tied directly to sales and revenue results

This role is ideal for a sales‑driven leader who thrives on growth, accountability, and turning marketing efforts into measurable revenue.