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SBT Global, Inc.
E-Commerce SpecialistSBT Global, Inc. • Pico Rivera, California, United States
E-Commerce Specialist

E-Commerce Specialist

SBT Global, Inc. • Pico Rivera, California, United States
6 hours ago
Job type
  • Full-time
Job description
Job Description

Responsibilities:

1. Amazon

  • Manage day-to-day operations of Amazon Seller Central.
  • Create, update, and optimize product listings, including titles, bullet points, descriptions, keywords, images, and backend search terms.
  • Manage and update A+ Content (EBC) and Amazon Brand Store.
  • Monitor sales, traffic, conversion rates, and other key performance metrics.
  • Manage and optimize Amazon PPC campaigns, including keywords, bids, and budgets.
  • Monitor advertising performance including ACOS, ROAS, and TACOS.
  • Support pricing, promotion, and sales strategies.
  • Manage FBA inventory, replenishment, and shipments.
  • Resolve stranded inventory, suppressed listings, Buy Box, and other Seller Central issues.
  • Monitor Account Health, Seller Feedback, and customer service issues.
  • Conduct keyword and competitor research to identify sales opportunities.

2. Shopify

  • Support day-to-day Shopify store operations.
  • Create and update products, collections, pricing, and promotions.
  • Monitor website traffic, sales, and conversion performance.
  • Support merchandising and promotional activities to improve online sales.
  • Coordinate with design and marketing teams to update website content and product assets.

3. Google Ads & Analytics

  • Manage and optimize Google Ads campaigns, including Search, Shopping, and Performance Max (PMax).
  • Monitor campaign performance including ROAS, CPA, conversions, and advertising spend.
  • Analyze campaign performance and identify opportunities to improve advertising efficiency.
  • Monitor website and campaign performance using Google Analytics 4 (GA4) and other analytics tools.

4. Reporting & Analysis

  • Monitor overall e-commerce sales and performance across Amazon and Shopify.
  • Analyze traffic, conversion, advertising, and product performance.
  • Identify opportunities to improve sales, conversion, and profitability.
  • Prepare regular e-commerce performance reports and recommendations.

Qualifications

Requirements:

  • Minimum 2 years of hands-on e-commerce experience.
  • Strong hands-on experience with Amazon Seller Central.
  • ·Experience managing Amazon PPC advertising campaigns.
  • Strong understanding of Amazon listing optimization and FBA operations.
  • Experience with A+ Content and Amazon Brand Store.
  • Basic experience with Shopify.
  • Ability to analyze sales, traffic, conversion, and advertising data.
  • Proficiency in Microsoft Excel and other Microsoft Office applications.
  • Strong analytical, organizational, and problem-solving skills.
  • Strong attention to detail and ability to manage multiple SKUs and projects.
  • Ability to work independently and take ownership of day-to-day e-commerce operations.
  • Must be legally authorized to work in the United States.

Preferred Qualifications:

  • Experience with Google Ads, including Shopping and Performance Max (PMax).
  • Experience with Google Analytics 4 (GA4).
  • Experience with Shopify merchandising and conversion optimization.
  • Experience with consumer products, toys, gifts, or character/licensed products.
  • Experience managing a large number of SKUs.


Additional Information

All your information will be kept confidential according to EEO guidelines.

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E-Commerce Specialist • Pico Rivera, California, United States

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