Director, Product Marketing - Platform

Director of Platform Product Marketing

Are you ready to lead and inspire a high-performing Product Marketing Team? At NetApp, we are in an exciting phase of expanding our top-tier Product Marketing function, and we are looking for a strategic, hands-on leader to drive Product Marketing for our integrated data management Platform. As the Director of Platform Product Marketing, you will play a crucial role in executing the strategy and narrative for the NetApp portfolio. You will be a key player in driving the cross-portfolio messaging that solidifies our Platform story. This pivotal role requires a leader who can seamlessly collaborate with product management, corporate marketing, sales, and senior stakeholders to drive growth and achieve market leadership for the NetApp Platform, in alignment with the broader company technology strategy. Your mission will be to lead and mentor a talented Platform Product Marketing Team, craft a compelling and unified platform narrative, and be a strategic partner to the marketing leadership team. You will enable our sales teams with high-impact tools and materials, leverage market insights to inform product roadmaps, and ensure cross-functional alignment to deliver consistent messaging and execution across all touchpoints.

Key Responsibilities

• Platform Strategy & Execution: Drive and execute comprehensive, data- and AI-informed platform marketing strategies. Articulate the platform's core value proposition, messaging, and go-to-market plans that unify the NetApp portfolio and resonate with target buyers.
• Lead and Develop the Product Marketing Team: Manage, mentor, and develop the existing team, ensuring they have the skills and tools needed to support a platform-oriented go-to-market model.
• AI-Driven Product Marketing: Leverage AI and advanced tooling to scale product marketing impact, including accelerating content creation, improving signal from market and customer insights, and increasing the speed, quality, and consistency of sales enablement and go-to-market execution.
• Sales Enablement: Partner with the sales organization to create high-impact sales tools, training, and customer-facing materials that clearly articulate the value of the NetApp platform. Collaborate with product teams to feed market needs and customer pain points back into roadmaps.
• Cross-Functional Alignment: Ensure consistent platform messaging and execution across all touchpoints by driving close alignment between product, marketing, and sales teams.
• Go-to-Market Execution: Manage the development and rollout of go-to-market plans for major platform releases and key cross-functional company moments, ensuring a unified and impactful launch.
• Performance Tracking: Monitor key performance indicators (KPIs) for platform marketing efforts and track the effectiveness of launches and marketing campaigns to demonstrate business impact.
• Inclusive Environment: Champion and cultivate a diverse and inclusive work environment where all team members can collaborate effectively and achieve organizational goals.

Key Qualifications and Requirements

• 10+ years of experience in marketing or product marketing, with a proven track record in a technically oriented business driving marketing functions in large-scale technology companies.
• 5+ years of people leadership experience
• Demonstrated success in marketing enterprise-scale platform, IaaS/PaaS/SaaS products and driving market share growth.
• Strong business acumen and experience with data-driven decision-making across pricing, marketing, and sales. Experience leveraging AI or advanced tooling to improve marketing effectiveness is highly desired.
• Proven success in leading cross-functional teams to execute product launches and grow complex platform products in a competitive market.
• Strong ability to work cross-functionally and foster a culture of collaboration across product, engineering, corporate marketing, sales, and partner teams.
• Exceptional storyteller with the ability to distill a complex portfolio of technologies into a clear, concise, and engaging platform narrative.
• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus. (Equivalent additional experience may be considered in place of a degree)

Compensation: The target salary range for this position is $280,000-310,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package.