Assistant Manager, Social Media & Digital Content

Assistant Manager, Social Media & Digital Content

Beautynova, the Italy-based parent company and manufacturer of a portfolio of innovative and coveted Professional Hair Care brands, including milk_shake, DEPOT, and Medavita, operates in North America under our subsidiary, z.one concept USA, inc. At Beautynova, we are dedicated to delivering better days in people's lives through high-performing hair products with care, respect, and creativity. We serve professionals and consumers thanks to an open-minded, entrepreneurial, and committed team. As part of our accelerated growth strategy in North America, we are seeking like-minded, experienced, and passionate people to join and elevate our team.

Job Summary: The Assistant Manager, Social Media & Digital Content supports the execution of the social media and digital content strategy across Beautynova Americas' portfolio of brands, including milk_shake, DEPOT, and Medavita, for both professional and consumer audiences. Working closely with the Director of Social & Digital Content, this role is responsible for coordinating content creation, managing content calendars, supporting campaign execution, creating social-first content, and ensuring seamless execution across social and digital channels. The Coordinator will also assist with community management, content production, trend monitoring, reporting analysis, and cross-functional collaboration to help grow brand awareness, engagement, and overall digital performance.

Responsibilities:

• Support the Director of Social & Digital Content in executing the social media and digital content strategy across Beautynova Americas' portfolio of brands, including milk_shake, DEPOT, and Medavita.
• Partner closely with the Director to manage campaign planning, content calendars, creative requests, project timelines, and cross-functional coordination to ensure initiatives are delivered on time and aligned with business objectives.
• Manage the day-to-day social content calendar, ensuring content is planned, scheduled, published, and optimized across all social platforms while maintaining alignment with broader marketing initiatives.
• Coordinate with Brand Marketing, Education, Sales, Creative, E-commerce, Paid Media, and external partners to support integrated campaigns, product launches, seasonal initiatives, and key business priorities.
• Create, capture, edit, source, and repurpose engaging social-first content, including short-form video, Reels, Stories, graphics, photography, and behind-the-scenes content, following a "create once, distribute everywhere" approach.
• Support content production by developing shot lists, creative briefs, production needs, product lists, and content requests for campaigns, photoshoots, education, and events.
• Capture and publish real-time content during photoshoots, trade shows, educational events, and brand activations.
• Track project timelines, deliverables, and approvals across multiple campaigns, ensuring deadlines are met and stakeholders remain informed throughout the creative process.
• Maintain and organize the digital content library, ensuring assets are properly tagged, archived, and easily accessible across teams for future campaigns and marketing initiatives.
• Partner with the Influencer Marketing team to support creator campaigns by coordinating content needs, aligning campaign timelines, and ensuring influencer assets are incorporated into the broader social content strategy.
• Support community management by monitoring social channels, responding to comments and messages, escalating customer service inquiries when appropriate, and identifying opportunities to increase engagement.
• Monitor social trends, platform updates, competitor activity, and cultural moments, proactively recommending content opportunities, emerging best practices, and new platform features.
• Utilize social media management and analytics tools to schedule content, monitor performance, and support publishing workflows.
• Review and analyze social performance reports, identifying key insights, content trends, competitive activity, and opportunities to optimize future content and campaigns.
• Support agency and freelance partners by coordinating creative deliverables, timelines, approvals, and assets.
• Ensure all content aligns with brand guidelines, platform best practices, and creative standards.
• Perform additional duties and special projects as assigned.

Required Skills/Abilities:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 4-5 years of experience in social media, content creation, or digital marketing.
• Passion for beauty, social media, digital culture, and content creation.
• Experience creating short-form content for Instagram Reels, TikTok, Stories, and emerging platforms.
• Excellent organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong written and verbal communication skills with an eye for detail.
• Experience with social media management platforms and analytics tools (Dash Hudson, Sprout Social, Later, etc.).
• Proficiency in Canva and familiarity with Adobe Creative Suite, CapCut, or similar creative tools.
• Basic understanding of social media analytics and content performance metrics.
• Self-starter with a collaborative mindset and strong problem-solving skills.
• Creative thinker who stays current on social trends, emerging platforms, and best practices.

Physical Requirements and Working Conditions:

• Hybrid work environment with a combination of in-office and remote work.
• Prolonged periods of sitting and working at a computer.
• Occasional lifting of up to 15 pounds.
• Walking between different departments when in the office.
• Occasional travel for sales trips, educational flights, or collaboration with marketing teams at other locations.
• Adaptability to different working environments, including interactions with remote teams and account partners across various time zones.

What We Offer:

• The salary range for this position is $75,000 $85,000 annually, based on the candidate's qualifications and experience.
• Paid Time Off
• Medical, Dental, Vision Insurance
• FSA/HSA
• Life/Accident Insurance
• Employee Assistance Program (EAP)
• Professional Development Resources
• 401(k) Employer Match Program

On our quest to add stellar talent to our already amazing team, Beautynova and z.one concept USA, inc. offer a competitive package of culture, compensation, and care. We are an inclusive and equal opportunity employer.