Marketing Web Production Manager, Berxi

Marketing Web Production Manager

Berxi (Berxi.com) is a fast-growing e-commerce start-up within Berkshire Hathaway Specialty Insurance. We set out to build a modern, customer-focused, digital platform to help professionals and small businesses buy and manage insurance smarter and faster all of which saves them time and money. BHSI has an exciting opportunity for a hands-on Marketing Web Production Manager at Berxi who can both execute and improve our client-facing WordPress experience, Berxi.com, which drives the majority of our business. This is an execution-focused role for someone who can build, troubleshoot, and optimize pages directly. You're not expected to be a developer, but you are expected to handle simple CMS fixes and partner with our web development agency to scope more complex needs.

You will own page production and performance across the marketing website, translating strategy into high-quality, conversion-oriented experiences throughout the customer journey. You'll work within an established system but are expected to challenge it by identifying UX, layout, and performance gaps and implementing improvements.

You'll join a small, highly collaborative marketing web team that spans content, SEO, AEO, operations, and design. Because of our size, we rely on people who can work across disciplines, move quickly, identify opportunities that improve how we operate, and implement solutions without relying heavily on engineering support.

Responsibilities

Execute and optimize marketing page experiences

• Build 5-8+ pages per month using WordPress (Gutenberg with a custom theme), working collaboratively with SMEs to execute and influence designs
• Implement SEO, UX, and conversion best practices directly in-page
• Execute QA across devices, browsers, and breakpoints

Own marketing site performance and improvement

• Analyze engagement and conversion signals (scroll, clicks, drop-off, quote starts)
• Identify and fix issues related to layout, hierarchy, CTAs, and page structure, balancing UX, SEO, and conversion goals
• Drive measurable improvements in conversion and engagement metrics

Manage technical site health

• Partner with web agency but own day-to-day site performance
• Monitor and improve:
  • Page speed
  • Core Web Vitals
  • Responsiveness
  • Template behavior
• Troubleshoot issues with internal team before escalating to development agency

Increase technical leverage

• Solve simple front-end issues using HTML, CSS, and CMS capabilities
• Work collaboratively with web agency to solve more complex technical and design issues and template updates
• Modify blocks and layouts without requiring web agency support when possible
• Improve page performance, structure, and usability through hands-on changes

Improve systems, not just pages

• Identify ways to make page builds faster, more scalable, and more consistent
• Contribute to evolution of templates, components, and workflows

What success looks like

• Pages are shipped quickly and consistently meet quality standards
• Conversion and engagement metrics improve based on your changes
• Site issues are identified and resolved proactively
• The site functions at a high technical level for humans and machines
• Reliance on development agency decreases
• Page production becomes more reliable and scalable over time

Qualifications, Skills and Experience

Required

• 3-5 years' experience in hands-on web execution roles (web ops, CMS management, digital experience)
• Strong experience building pages in WordPress or similar CMS
• Practical ability to troubleshoot and fix simple front-end issues using HTML/CSS
• Demonstrable understanding of UX and content hierarchy, responsive behavior, and accessibility basics
• Experience using analytics (GA4 or similar) to identify and act on performance issues
• Strong understanding of diagnostic web metrics and Core Web Vitals (CLS, LCP, INP, TTFB) and how they impact UX, SEO, and AI-driven discovery
• Working knowledge of SEO/AEO execution:
  • Applying search intent to page structure
  • Implementing headings, internal linking, structured content
• Self-starter who can take on responsibility and achieve goals independently
• Strong collaborator who can communicate across technical and non-technical teams
• Ability to work 4 days per week onsite in downtown Boston

Preferred

• Bachelor's degree in marketing, digital media, communications, e-commerce, information systems, web development, or a related field; equivalent experience considered
• Experience working at or managing a web agency
• Familiarity with tools like GTM, Clarity, Heap, GSC
• E-commerce experience
• Experience with CRO and experimentation
• Understanding of accessibility best practices and how to apply them
• Exposure to technical SEO and page performance optimization
• Experience in finance, insurance, or other regulated industries

BHSI Offers

• A competitive package and exciting growth opportunities for career-oriented teammates.
• A dynamic, action oriented, and thoughtful environment centered on always doing the right thing for our customers, teammates, and our other stakeholders.
• A purposely non-bureaucratic organization that embraces simplicity over complexity and emphasizes individual excellence in a team framework.
• Benefits that support your life and well-being, which include:
• Comprehensive Health, Dental and Vision benefits
• Disability Insurance (both short-term and long-term)
• Life Insurance (for you and your family)
• Accidental Death & Dismemberment Insurance (for you and your family)
• Flexible Spending Accounts
• Health Reimbursement Account
• Employee Assistance Program
• Retirement Savings 401(k) Plan with Company Match
• Generous holiday and Paid Time Off
• Tuition Reimbursement
• Paid Parental Leave

The base salary range for this position is $95,000 to $115,000, along with annual bonus eligibility. Total compensation for a candidate is determined by their relevant skills, location, and experience. We value our teammates both their capabilities and character as demonstrated by our amazing culture.

NOTE: Compensation will be commensurate with experience. This job description is not intended to be all-inclusive. Team Member may perform other related duties as negotiated to meet the ongoing needs of the organization.