Senior SEO Specialist

Job Description:

• Own and manage local search performance across 15 markets
• Manage Google Business Profiles, local landing-page structure, citations, review signals, and internal linking
• Plan, organize, and document technical SEO readiness for the planned November website launch
• Manage crawl and index health, rendering, redirects, canonical tags, structured data, and post-launch monitoring
• Review webmaster-related tasks, flag items needing attention or clarification, and implement tasks collaboratively
• Own and expand visibility across Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Copilot
• Use citation and visibility data to identify answer-engine opportunities
• Identify content gaps and develop keyword and content maps focused on prospective-client search situations
• Prioritize content creation by state, market, and practice area
• Measure and report SEO impact using Google Search Console, GA4, and HubSpot
• Evaluate changes based on impressions, clicks, consultations, and business outcomes
• Identify initiatives that do not produce intended results
• Collaborate with Content, Web, and Marketing leadership
• In the first 30 days, understand the client-conversion funnel, audit all 15 markets, and identify the three highest-priority issues
• In days 31–60, lead technical SEO readiness, implement initial market and practice-area pages, and collaborate on new website pages
• In days 61–90, evaluate AI-search visibility and present a prioritized answer-engine optimization plan

Requirements:

• Four or more years of professional SEO experience, including at least two years supporting multi-location or multi-market websites
• Strong technical SEO expertise, including interpreting crawl reports and diagnosing rendering issues
• Ability to collaborate effectively with web developers to resolve technical problems
• Advanced proficiency in Google Search Console and GA4
• Ability to use first-party data to evaluate performance, identify opportunities, and make informed recommendations
• Experience managing the technical SEO requirements of at least one website migration through launch and post-launch monitoring
• Demonstrated experience connecting SEO initiatives to measurable business outcomes, including qualified leads, consultations, conversions, or revenue
• Experience working in the legal, healthcare, or another regulated professional-services industry is helpful but not required
• Hands-on experience using AI-search visibility and answer engine optimization tools is helpful but not required
• Experience implementing and validating structured data and schema markup is helpful but not required
• Spanish-language SEO is helpful but not required
• Experience using HubSpot to track organic leads, consultations, and conversions is helpful but not required
• Candidates and incumbents must be able to perform assigned duties with or without reasonable accommodations

Benefits:

• Health insurance with optional HSA
• Short-term disability
• Long-term disability
• Dental insurance
• Vision care
• Life insurance
• Healthcare and Dependent Care Flexible Spending Accounts
• 401(k)
• Vacation
• Sick time
• Employee assistance program
• Voluntary accident insurance
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Voluntary critical illness and cancer insurance
• Pet insurance
• Commuter and Transit programs may be available in certain markets
• Training & Development
• Public holidays