Director of Business Development

Public Relations/Marketing Position

Responsible for development and implementation of public relations/marketing programs, promotions, and internal/external communications: and serving as liaison with the hospital's public, including hospitals, physicians and their office staffs; community residents, schools, churches, and civic groups; area employers; legislators; other health-care and human-service providers, and any other potential referral sources; to build a constituency of support for the hospital and facilitate the hospital's ability to meet the public's needs in addition to seeking collaborative opportunities to improve the quality of life of residents within the hospital's service area. Builds relationships with managed care organizations to develop best practices and direct continued opportunities for growth.

Key Responsibilities:

• Develops and executes marketing plans and programs to ensure the profit growth and expansion of the organizations' products/services.
• Directs the identification and evaluation of special studies relative to the development of new services and programs.
• May support facilities as liaison with external entities that influence organization's services, programs, and facilities.
• Maintains relationships with referral sources and secures competitive information on products and services in order to maintain and develop market share.
• Develops and implements communication strategies, plans and materials consistent with the organization's marketing image.
• Consults with members of management in order to maintain a consistent public image.
• Directs publicity releases consistent with public relations objectives and develops and maintains positive relations with local media.
• Represents the organization at major public events, as indicated.
• Serves as the department's fiscal manager.
• Supports the organization's strategic business development efforts.
• Directs the organization's public relations effort.
• Conducts market research, analysis, and reporting activities relevant to the organization's mission, philosophy and goals.
• Upholds the Organization's ethics and customer service standards.
• Participates in activities which enhance professional growth and development.

This job description is not intended to be all-inclusive. Employee may perform other related duties as required to meet the ongoing needs of Vista del Mar Hospital.